Hennessy and NBA: Bringing People Together and Driving People to Push the Game Forward

Strictly speaking, the Filipino’s love of basketball does not make sense. On paper, our people are not built for the game. It’s an argument that’s been made ad nauseam.

And it’s absolutely wrong.

The critique looks at our passion for the sport at the wrong angle. Pinoys love basketball not for its physical aspect, but for the spirit of the game. Viewed from this, basketball is a perfect match for our culture—one that celebrates heart, community, respect, and passion.

It is for this reason that Filipinos love the NBA. The Filipinos’ love for passion and devotion to the community are the same core values that are ingrained in the DNA of the NBA.  

The NBA is not just a brand for Filipinos; it is a lifestyle that mirrors their own. Every fan sees themselves in their favorite stars’ triumphs and hardships, their game-winning shots, and their momentum-changing mistakes. Filipinos love the NBA because it empowers them to do better. It pushes the fans to achieve the unachievable.

It is this spirit that Hennessy wants to promote with its partnership with the NBA. As the #SpiritOfTheNBA, Hennessy represents global communities and empowers them to keep supporting the NBA, a game and culture that inspires camaraderie and hard work despite the challenges faced by fans around the world. The NBA and Hennessy believe in the importance of integrity, teamwork, and respect—values that Filipinos also put importance in.

This partnership only highlights how Hennessy, just like the NBA, is a perfect fit in the lifestyle of the Filipinos. As the #SpiritOfTheNBA, Hennessy brings Filipinos together, whether on the court or outside of it, by encouraging them to express their countless and endless passions—whether for the NBA or other facets of their lives.

Like both Filipinos and the NBA, Hennessy believes that community is the family you choose. It believes in the importance of being an endless source of inspiration. Like both Filipinos and the NBA, Hennessy believes that a life of passion, teamwork, hard work, and respect is the right way of living.

This is what Hennessy celebrates as the NBA’s first-ever global spirits partner. In the same way that our favorite NBA players and coaches constantly overcome their boundaries to reach greatness, Filipinos work on our “game” day and night to achieve the same.

For Hennessy, that is worth celebrating. And, of course, that is a celebration worthy of Hennessy

Learn more about how you can celebrate the #SpiritOfTheNBA inside you with Hennessy’s limited-edition NBA spirits by following their Facebook and Instagram pages. You can also learn more about Hennessy and NBA’s partnership here. Not intended to be seen by persons below 18 years old. 

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