The NBA's Portland Trail Blazers Reach Out to Filipino Fans with Localized Content
The season may have ended prematurely for the Portland Trail Blazers, with the team failing to make the Playoffs, but the significant number of Blazer fans in the Philippines have had something to celebrate this past year. It’s been on the radar of the Oregon-based ball club for a while now that their Filipino following has been on the up and up in recent years and, because of this, the Blazers are the first and so far only NBA team this year to create dedicated social media content and channels specifically made for their Filipino fans. This coincides with the league’s celebration of its 75th anniversary.
“We've seen for many years a growing and passionate Filipino fan base of the Trail Blazers,” says president of business operations Dewayne Hankins. “It's important for us to reach this audience where they are and in their languages because anybody can be a part of Rip City, no matter where they live.”
The Blazers are the pioneer NBA franchise to create an official local Twitter account (@trailblazersph) that regularly runs contests and gives away prizes exclusively for their Filipino fans. In addition to this, they have also launched and are managing an official Facebook fan group where Filipino Blazer fans can converge and connect.
“It was a surprise to many when people started seeing Tagalog content on the Portland Trail Blazers’ Facebook page,” shares Christian Escalante, a Filipino content creator for the Blazers. “Through our first year, we’ve consistently created original campaigns that aim to engage and entertain Filipino fans. We’ve even created an official Portland Trail Blazers Twitter account where we post game updates and exclusive content not found on our Facebook page.” It’s everything you need to keep you updated with your favorite team with that perfect serving of Filipino flavor.
Despite the disappointment over their team’s early exit, loyal fans still continue to be hopeful for what the future holds for their squad. For local followers of the franchise, these efforts to reach out specifically to the growing fanbase here in the Philippines are very much appreciated.
“Come next season, expect more stuff and giveaways that will surely make you a fan of the Portland Trail Blazers,” Escalante says.
“To the Pinoy Trail Blazers fans, we see you, we hear you and we appreciate you,” Hankins adds. “Thanks so much for supporting our team and players, Rip City!”