The allure of cool brands stems from selling a lifestyle rather than a product. It's why clothing labels diversify from apparel to other categories such as home, accessories, and fragrances. In recent years, the game has changed to include the hotel industry. What started as designer collaboration hotel rooms has evolved entirely to hotels owned by the brands themselves.
The latest to make a leap into hospitality is Audemars Piguet, which will soon open its hotel project in Switzerland. There have been several that paved the way like Salvatore Ferragamo's Lungarno Collection, Palazzo Versace, and more. From the most luxurious Bulgari hotel of your dreams to living Muji's minimalist yet practical aesthetic, here are the best branded hotels in the world.
Armani Hotel
Armani's collection of hotels and resorts reflects the sophisticated comfort that the designer is known for. You really get to stay with Armani when you book a room at the hotel's locations in Milan and Dubai.
Baccarat Hotels
Nothing new in New York comes close to a hotel filled to the brim with Baccarat crystal products. From chandelier down to decor, you get a feel of the Baccarat brand at its New York hotel project. It also has a La Mer-branded spa—really, what more could you ask for?
Bulgari Hotels & Resorts
Bulgari's foray into hospitality has to be one of the most successful. The proof comes in all the brand's many locations: Milan, London, Dubai, Bali, Beijing, and Shanghai. Not to mention, the upcoming ones in Paris, Rome, Moscow, and Tokyo.
Fauchon L'Hôtel
Fauchon, French gourmet food and delicatessen company, takes on the hospitality industry with a luxury boutique hotel. What you get is an immersive Fauchon experience with modern amenities, award-winning French gastronomy, and the brand's trademark pink color scheme.
Fendi Private Suites
Set above Fendi's flagship boutique, this all-suite boutique concept offers everything you look for in a hotel such as comfort, facilities, and location. The suites feature luxury Fendi decor and Italian linens and almost everything is a minute's walk.
IKEA Hotell
It makes sense to open a hotel when you sell furniture and home accessories, and that's exactly what Swedish company Ikea did. The Ikea Hotell reflects the brand completely: It's affordable and comfortable, and you get the same Scandinavian feel, too.
Lungarno Collection
The Ferragamo family's Lungarno Collection was the first branded hotel when it launched in 1995. Unlike other branded hotels, the hotel collection doesn't try to sell Ferragamo as a brand. Instead, it transfers the values of artisanship and style that Salvatore Ferragamo has. Today, the group has six locations all over Florence and Rome.
MUJI Hotel
More like a traveler's inn, Muji Hotel is another alternative to the many luxury hotel options in Japan. The rooms themselves feature off-white walls, wood accents, and more signature minimalist design cues.
Nobu Hotel
Offering the full Nobu experience with a restaurant, spa, and outdoor pool, the Nobu Hotel is the ideal base for fans of chef Nobu Matsuhisa. The full collection has locations in Barcelona, Chicago, Ibiza, Las Vegas, London, Los Cabos, Malibu, Manila, Marbella, Miami, Palo Alto, and Warsaw.
Palazzo Versace
Versace is known for it's flashy yet stylish designs, and it delivers just that with the Palazzo Versace fashion hotel. It's essentially an extension of Gianni Versace's famous Miami mansion, complete with waterfront settings, spectacular architecture, and Italian furnishings.
