Travel

'Very Nice!' Kazakhstan Embraces Borat With New Official Tourism Slogan

As they say, bad publicity is still publicity, right?
IMAGE Kazakh Travel
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That’s right. After years of animosity, Borat has officially been embraced by the entire nation of Kazakhstan after the country’s tourism department decided that if you can’t beat ‘em, join ‘em. The official slogan of Kazakh Tourism is now: “Kazakhstan. Very Nice!”

We love simplicity.

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The mockumentary Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was released in 2006 and was met with instant criticism from the Central Asian nation. Borat, played by Sacha Baron Cohen, portrayed the country as being misogynistic, as well as having other unflattering aspects.

Despite it all, Kazakhstan tourism surged after Borat was released, and is expected to experience another boom after lockdowns are lifted as Borat’s sequel was released just this month on Amazon Studios.

As they say, bad publicity is still publicity, right?

According to the Kazakhstan tourism board deputy chairman Kairat Sadvakassov, Borat’s catchphrase is pretty accurate about Kazakhstan anyway.

“Kazakhstan’s nature is very nice; its food is very nice; and its people, despite Borat’s jokes to the contrary, are some of the nicest in the world,” said Sadvakassov. “We would like everyone to come experience Kazakhstan for themselves by visiting our country in 2021 and beyond, so that they can see that Borat’s homeland is nicer than they may have heard.”

The tourism department’s newly released ads feature travelers exploring the land of Borat and describing it as Borat would, “Very nice!” The campaign is already going viral online with netizens praising the campaign for turning a negative into a positive. Seriously, the marketing team needs a raise.

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Jokes aside, Kazakhstan truly is a beautiful place, and the latest slogan will hopefully attract more tourists to central Asia’s best-kept secret. Just check out the stunning shots of the land of Kazakh down below.

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Anri Ichimura
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