DOT Drops New Video That Highlights Real Success of Tourism: Filipinos
This year, the Philippines is celebrating the 10th year of the Tourism Act of 2009, which is a turning point in the country’s tourism industry. The act assigns the Department of Tourism (DOT) to be the primary agency in planning and promoting the tourism industry both here and abroad.
Among the core principles enshrined in the Tourism Act is the creation of jobs for Filipinos, and the Department of Tourism perfectly captures that in a charming video.
“We always show the beautiful sights of our country, but we wanted to add another dimension by showing the lives that have changed because of tourism,” said Berna Puyat-Romulo, Secretary of the Department of Tourism. “After all, our country’s biggest assets are its people.”
International Arrivals in the Philippines Have Significantly Improved
Thanks to the DOT’s aggressive international campaigns (tagline: It’s More Fun in the Philippines), tourist arrivals in the Philippines have significantly picked up through the years. Just last month, the DOT has partnered with Jollibee, Asia’s top fast food chain, for a food tourism campaign aptly named, “Eats. More Fun in the Philippines.”
Since 2015, the country has welcomed an increasing number of tourists from around the world, most of whom are Koreans, Chinese, Americans, and Japanese. The infographic below shows a ranking of the top 10 countries that have the highest tourist arrivals in the Philippines in the period of 2015 to 2018.
Watch the DOT's inspiring video below: