One Year After Being COVID Ground Zero, Wuhan Just Released... a Tourism Video

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One year after being ground zero for COVID-19, it looks like Wuhan is doing great.

It’s just the rest of the world that’s gone to shit.

The megacity has just released a tourism video that’s pretty much an unsubtle attempt at cleaning its image after a little thing called a global pandemic originated in its local wet market.

Watching it now, with most of the world still under lockdown, you can’t help but feel like it’s a scene out of Black Mirror. Only it's the rest of the world that's stuck in a dystopian show. In the video, there are no masks in sight and people are outdoors. Could it be? That there is life post-COVID? People are smiling, excited, and most of all, mingling. Social distancing, who?

We can’t fault them for being happy, though. We’d all be in the same joyous mood after escaping eight months of eternal lockdown.

Wuhan’s video from its Culture and Tourism Bureau is clearly aimed at reviving its tourism industry, which took a huge hit after COVID-19. One year later, the entire country is doing much better than the rest of the world, and life has largely returned to normal.

Check out its tourism video below:


You can’t deny that it’s a beautiful city, but it’s likely tourists won’t be visiting Wuhan for its temples and forests. According to the Telegraph, Wuhan is set to become a popular “dark tourism” destination for years to come. Think Chernobyl and Auschwitz. Dark Tourism was made for the people with a taste for the tragic.

After COVID-19 spread around the globe, it looks like there are those who now have a macabre interest in visiting ground zero, with many planning to add Wuhan to their bucket list.

After all, what could possibly be more interesting than the city where COVID-19 all began?

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Anri Ichimura
Section Editor, Esquire Philippines
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