Why This BMX Bike Is Selling For as Much as P1.2 Million


We recently spotted art influencer and businessman Bigboy Cheng posting a photo of himself riding a very cool Dior x Bogarde BMX bike on his social media page. The collaboration between the fashion house and the bicycle manufacturer is limited to 150 pieces and it is said that only one unit made it to the Philippines.

The bike costs about $4,000 (about P200,000) retail and we spotted him sporting the bike with a pair of matching Dior x Jordan sneakers on social media and unlike the sneakers, where he was said to have paid a whopping P850,000 for a pair, Cheng intimated that he "only" paid SRP (standard retail price) for the Dior x BMX bike he sourced from a Dior boutique in Singapore earlier this year.

BigBoy Cheng with his P200,000 Dior x Bogarde BMX bike

Photo by Facebook/BigBoy Cheng.

These limited edition bikes are a boutique exclusive and with almost 200 boutiques worldwide, not every boutique gets to sell one. Bike specialist The Arsenale is already reselling the Dior x Bogarde bike for $25,000 (about $1.22 million) 

Dior teamed up with French custom BMX bicycle manufacturer Bogarde for the third consecutive year to produce a limited edition bike. In 2017, their first collaboration was a chrome finished BMX bike which was followed by a gilded BMX in 2018. Last year, it came out with an all-white Dior bike.

The 2019 collab features a special pearlized white metal finish on the frame with a white saddle with a silver logo. Dior's signature oblique logo adorns the bar handle and top tube frame paddings with the same motif as last season's B23 high-top sneakers designed by English fashion designer Kim Jones. The all-white color way extends to its sprockets, rims, knuckle guards, hand grip and even its tires. A gold-colored band gives the rims a very tasteful accent.  

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The Dior x Bogarde BMX bicycle 

Photo by Dior.

A BMX bike was a popular off-road sport bike used for racing and stunt ridings. The term BMX means "bicycle motocross" and was very popular in the 1980s and early 1990s. The BMX bike was used for racing in dirt, parks, streets and doing freestyle disciplines similar to the skateboard culture. Dior's collaboration with a specialist French BMX bike adds street cred to its growing list of street-inspired projects. Each bike is numbered and comes with a specially made Buxumbox all-aluminum travel case complete with Dior liveries. A video of the bike was uploaded on YouTube by Cheng when he unboxed it together with a bunch of other limited edition sneakers he purchased last January. The video has been viewed over 200,000 times. 


Each Dior x Bogarde BMX bike comes with a special aluminum Buxumbox travel case

Photo by Dior.

We also recently featured a Dior x Vespa bike collaboration. It won't be surprising if Cheng would be the first line for the local release for this one as well.

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