Filipino Gamers Stand Up for Nature in Largest Fundraiser for Earth Hour
An international alliance of some of the world’s most popular gamers is lending their influence to save the planet. Among them are 100 Filipino gamers who have teamed up with the World Wide Fund for Nature Philippines (WWF-Philippines) and promised to donate their streaming earnings to Earth Hour: Your Turn. The gamers will stream their gameplays until March 28.
The collaboration is a rare show of unity among gamers, who are usually on opposing sides of the battlefield whenever they meet during clashes.
“Earth Hour: Your Turn is the first-ever collaborative global livestream fundraising event at WWF,” says Lucy Chen, WWF-Australia’s coordinator for the event.
Among the 100 gamers participating from the Philippines are Ninjas in Pyjamas, Ace Gaming, Xtrude, Geeeeej, Lola Gaming, Alv Flamehaze Gaming, Sheila Snow, Zedelicious, Khenji Gaming, and Mike Daime.
The Filipino gamers have a combined reach of three million followers on Facebook alone. They will be streaming their plays of Mobile Legends, League of Legends, Call of Duty, and Valorant on their social media pages and Twitch channels.
“It is crucial that we stand together to face it, and WWF-Philippines is doing a tremendous job raising awareness through initiatives such as Earth Hour,” said Ninjas in Pajamas. “Gaming offers so many platforms for our community to raise awareness, and it’s exactly what we’re going to do.”
Real ‘Lola’ Among Top Gamers
Among the Filipino gamers collaborating for Earth Hour is 71-year-old Carmen Taqueba, aka Lola Gaming. She catapulted into popularity in 2020 when her grandchildren influenced her to start playing Mobile Legends and stream her gameplays online.
“5v5 mga apo ko Mobile Legends,” reads her short bio on her Facebook page. (“Let’s play fiver-versus-five on Mobile Legends, my grandchildren.”)
First Time to Collaborate with Gamers
Earth Hour is a global advocacy that aims to combat climate change and raise awareness on the climate crisis. It is the first time it is collaborating with gamers through WWF, in the hope that it will reach the younger populations.
Millennials and Gen Z Most Concerned About the Planet
Numerous studies have shown that among all generations, Millennials are the ones who are most conscious about the environment. In a 2018 study by Gallup, it was revealed 67 percent of people aged 18 to 29 believe the climate crisis is real, man-made, and a serious threat. Reaching out to them through the gaming community can only bolster their support for nature.