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These Pomades for Men Are Made and Sold by Local Entrepreneurs

Look slick while supporting homegrown talent with these pomade brands.
IMAGE Prime Cut
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One product that has seen a resurgence in the past decade is pomade for men. Popular in the 1930s and a staple in the 1950s, its ability to help men achieve slick hairstyles make pomade a favorite among many dapper gentlemen today.

Why use pomade?

Of course, pomade is only one of the types of men’s hair care products that are popular today, sharing the space with wax, clay, gel, and many other products. But pomade appeals to many men because it is easy to use and, for most brands, contains healthier ingredients.

Here, we list four pomades for men that are not only proven names, but are also created by local entrepreneurs.

1| Man Pomade

When Brian Baylosis started selling homebrewed pomade for men in his backyard, both he and his parents didn’t expect the business to take off.

He posted online and agreed to meet up with his customers in the local barbershops around his hometown in Batangas. Then, the demand for his Pomade grew, leading the young entrepreneur to upgrade his business from a small home-based creation to a nationwide operation.

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Since it started in 2015, Baylosis has grown his distribution line to over 20 physical locations around the country. Man Pomade has also gained a large following on social media platforms and e-commerce sites, having over 300,000 followers on Facebook.

In an interview with FHM Philippines, Baylosis credited the popularity of his products to its ability to keep its users’ hair healthy.

“Maybe the reason why they love our product is that, maliban sa effective ito, ay napapaganda rin ang buhok nila,” he told FHM Philippines. “I made sure that the formula that we created suits any type of hair and won’t leave your hair damaged, unlike yung ibang products na nakakasira ng buhok.”

2| Prime Cut

Much like its steak-inspired name implies, Earvin Diones first crafted Prime Cut Pomade in a kitchen. The Iloilo-based entrepreneur experimented with different ingredients, scents, and mixtures to create the best pomade for men he can offer.

He takes pride in the handcrafted nature of his products, prioritizing top-notch quality over anything else. He also revealed that 80 percent of the raw materials that his company uses are sourced locally, while the remaining 20 percent (the packaging) is sourced from China.

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Briones’ dedication to perfecting his products have paid off, as today, Prime Cut Pomade are sold in barbershops across Cebu, Negros, and Panay Island. Men from other parts of the country who want to buy Diones’ products can shop at e-commerce platforms and on Prime Cut’s Facebook page.

With a solid base and positive reception from his customers, Briones aims to make Prime Cut a household name that would bring recognition to his Ilonggo roots. And he hopes that Prime Cut would appeal to men who aren’t afraid to upgrade their styles with hair care and other grooming products.

“There has always been a stigma that if a man uses grooming products he is too vain or it lessens his masculinity,” Diones told Esquire Philippines. “We want to eliminate that stigma. Prime Cut aims to bring back classic culture and grooming in a healthy way.”

3| The Maverick

Brian Corella’s experience with pomade started with a less-than-conventional source: video tutorials on YouTube. With those videos, he started brewing his own pomade for men in his kitchen in Tondo, Manila back in 2015.

“It was supposed to be solely for personal use, but a few of my closest friends were able to try it and suggested that I can make it into a sideline brand,” he told FHM Philippines.

His products have spread like wildfire since then, being sold in several barbershops around Metro Manila as well as in online stores. The brand is also known for its more unconventional products such as a whiskey-based pomade.

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Corella has also expanded the business by adding T-shirts, leather goods, and other types of merchandise to its shop. The move came with a name change, from The Maverick Pomade to The Maverick PH. It’s a sign of his mission to turn the company into a successful men’s lifestyle brand.

“I think it’s the consistency of the values we share with our consumers and clients,” he said when FHM Philippines asked him about The Maverick’s success. “I think maintaining the personality of a brand is very important to keep it sustainable.”

4| Eight Wolves

Before creating his own line of pomade for men, Shan Fontanilla had an online shop where he sold imported pomade brands. However, he found that foreign products didn’t adapt to the Philippine climate well, which led the University of Santo Tomas graduate to brew his own product, Eight Wolves.

Over four years after the first batch of products were sold in a pop-up store—where Fontanilla was able to sell, of course, 88 jars—Eight Wolves has grown a substantial following online, having amassed over 18,000 followers on Facebook. The company’s pomades and other grooming products can be found in various barbershops all around the country as well as in online stores.

First released December 2014, the Eight Wolves' Gentleman's Code hair pomade. Limited to only eighty eight jars, this...

Posted by Eight Wolves on Monday, September 25, 2017

Through Eight Wolves, Fontanilla aims to contribute to the development of the local pomade market by collaborating with several barbershops, resellers, and even other craftsmen. Many of Eight Wolves’ Facebook posts reveal the brand’s various collaborations with various players in the industry.

“Our goal is simple, to stay true and traditional to the very essence of pomade culture,” wrote the company on its website. “Our commitment to put out the best product that we can offer stays true to this day as we strive to stay traditional as best as we can and infuse it to the ever growing pomade community.”

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About The Author
Lorenzo Kyle Subido
Lorenzo Kyle Subido is a staff writer for Esquire Philippines.
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