18K Cellphones and 4,500 Honda Car Reservations: Here's What 11-11 Looked Like for Lazada
Over two million items were purchased on Lazada within the first hour of its big 11-11 sale event this year. It’s a new sales record for one of the leading ecommerce platforms in the region. The company said over 70,000 sellers participated in the sales promotion, including 14,000 sellers who joined the sale for the first time.
Besides the major platforms like Lazada and Shopee, most other ecommerce sites participate in these monthly sales events to drum up customer engagement and encourage people to buy online. 11-11 is typically the biggest of these promotions as it leads into the Christmas holiday rush.
Over 2,000 brands also joined the sale through LazMall, Lazada’s premium in-app “shopping mall.” Although Lazada did not disclose actual figures, sales on LazMall doubled this year compared to 11-11 in 2019, which the company attributes to “a growing preference by Filipino consumers to leverage the channel to find deals on authentic and trusted products.”
Lazada also shared a few interesting facts about this year’s sales event:
- The biggest 11.11 shopping cart had over 200 items.
- The Realme c11 [smartphone] was the fastest selling item during the first few hours of the sale.
- Over 18,000 mobile phones were sold in the first hour of 11.11.
- Popular homegrown Filipino brands ‘tala by kyla’ and ‘colourette cosmetics’ were the top searched keywords on the platform
- Over 4,500 Honda car reservations were made in 24 hours
- Face shields were the most popular item in Metro Manila, and disposable surgical face masks in Cebu and Davao.
- Home and Living was the best-selling category, with Fashion and Apparel, Electronics Accessories, Health and Beauty items, and Home Appliances following suit.
- Over 345,000 grocery items were sold in 24 hours
- Over 250,000 health accessories such as face masks and face shields,
- Over 235,000 cleaning supplies were purchased.
Other figures Lazada shared about the sale:
- Consumers spent a total of 260 million minutes during 11-11
- Filipinos averaged eight visits on the app during the 24-hour sale event
- 12 noon to 1 p.m. was the hour that saw the highest consumer traffic.
“Our focus has always been to support businesses and sellers to grow, and serve the evolving needs of the Filipino community,” said Lazada Philippines CEO Ray Alimurung. “In the past few months, we saw more merchants embrace digitalization to diversify revenue streams and connect with customers amid the pandemic and lockdowns. By connecting brands and sellers to consumers through Lazada’s Biggest One-Day Sale of the year and our Shoppertainment initiatives, we also want to enable more businesses to bounce back and revive their growth through eCommerce.”