Industry

BPI Teases at Exciting Development 'JAZ A Few Weeks Away'

We see what they did there.
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Something exciting at BPI is "JAZ A" few weeks away, the Ayala-led bank said in a Facebook teaser that obviously took a page from Bea Alonzo's dead giveaway of a preview for her transfer to GMA last week.

JAZA of course, stands for Jaime August Zobel de Ayala, who recently stepped down as CEO of the 187-year-old family-run conglomerate. BPI hints at a new position for JAZA at the Ayala Corp. banking arm. Whatever is forthcoming is "JAZ A" few weeks away.

Much like the Alonzo teaser, BPI's only revealed the person's left eye on the upper-right corner of the square social card. Before the full image reveal, the Alonzo tease only said that GMA's fresh recruit was proud to "BE A" Kapuso.

Here's a look at the two campaigns:

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Zobel in December last year vacated his post as chief executive officer of the Ayala Corp to focus on his chairmanship. The post was filled up by his brother Fernando Zobel de Ayala.

This story originally appeared on Reportr.world. Minor edits have been made by Esquiremag.ph editors.

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