Industry

No, The BSP Didn't Spend P52 Million for Its New Logo

The central bank said the new logo was developed in-house.
IMAGE BSP
Comments

The Bangko Sentral ng Pilipinas has denied that it spent millions of pesos to develop its new logo. 

In a statement, the BSP said the “new logo was developed by in-house talents who shared their skills in the process. Thus, no procurement was required.”

 

A report by a business news site alleged that the BSP spent upwards of P52 million for the new logo. The website sourced its figure from the BSP’s annual procurement plan, which provided the Corporate Affairs Office (CORAO) with a budget of P30 million for public relations and advertising programs for BSP branding, circulars, advisories, notices and corporate ads; as well as P15 million for production and replication of advertising materials for television and radio, among others. 

The BSP had earlier said that its new logo will be done in phases, with details scheduled to be announced in January 2021. 

“The current logo, which was introduced in 2010, will still be used in the meantime,” the BSP had said. It added that “the new logo was endorsed by the National Historical Commission of the Philippines prior to the Malacañang approval in November 2020.” 

the current logo has been in use since 2010. The logo before that was introduced in 1993.

ADVERTISEMENT - CONTINUE READING BELOW
CONTINUE READING BELOW
Recommended Videos
Comments
More Videos You Can Watch
About The Author
Paul John Caña
Associate Editor, Esquire Philippines
View Other Articles From PJ
Latest Feed
Load More Articles
Connect With Us