Industry

DITO Is Now in Metro Manila. Will You Make the Switch?

The country’s third major telco wants to attract up to two million subscribers by the end of 2021.
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Dito Telecommunity is finally in Metro Manila and is targeting to attract “a couple million” subscribers by the end of the year. 

The country’s third major telco officially launched its services in 46 areas in the country’s capital region, as well as in key cities in Southern Luzon on Monday, May 17. This brings Dito’s coverage to 100 cities across the country.

“Dito is now available in close to 2,000 stores in various cities nationwide,” Dito Chairman Dennis A. Uy said during the virtual launch. “Dito has not stopped working. In fact, we have pushed harder than ever. Network optimization has been happening at full speed. Dito is now in 100 cities including Metro Manila, covering 29 million of our countrymen.”

Officials said Dito expects to attract more subscribers through its promise of delivering an average minimum speed of 27 Mbps. The company had a subscriber base of 500,000 subscribers before its launch in Metro Manila. 

Dito's chief administrative officer presents Dito's launch promo during the virtual NCR launch

Photo by Screenshot.
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“The half-a-million subscriber base only covers the initial 54 cities and municipalities and with addition of 46 cities to more than 100 cities and municipalities, we expect that this will drastically increase,” Dito Chief Technology Officer Rodolfo D. Santiago said. 

“We are very proud of that—that this early we have half a million,” Dito chief administrative officer Adel B. Tamano said. “Hopefully, we’ll get even more and more subscribers.” 

Dito’s lone subscriber offer of P199 includes data, voice, and text, and gives users 25GB of data with 300 minutes of calls to other networks, and unlimited texts to all networks. 

The company said it will first “focus” on prepaid services so customers can see the difference compared to its rival telcos.

Dito, which was previously known as Mislatel, received its certificate of public convenience and necessity (CPCN) in July 2019. The company has been able to fulfill its first-year commitments and has successfully launched in many areas nationwide, according to a message from Information and Communications Technology Secretary Gregorio Honasan.

“We want to be known as instrumental in in improving the telecoms industry in the Philippines,” Santiago said.

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