This Family Man Shares His 4-Point Plan to Achieve His Dream Franchise Business
Many men dream of having their own family, and every father dreams of passing on his legacy to his children. Father’s Day is another special day to show our love and appreciation to all the fathers who have been there to nurture, educate, guide, and love us through and through.
I am a father myself and I know how important it is to fulfill the role not just with authority, but with love, inspiration, and dreams.
John Louis “Jay” Dongallo’s dream is all about his family’s happiness, security, and success. Dongallo worked in the banking industry for over two decades and was involved in every aspect of the trade.
A husband and a father of two, Dongallo knows the value of hard work, perseverance, and wisdom, which is why he has invested his time and life in a stable career in the bank. But he wants more—not for himself, but for his family. He dreams of being able to take care of his family through a legacy in business, particularly in franchising. “Our goal is for the business to be a success naturally, and that it will help [our family] financially even when [me and my wife] are no longer here,” he said.
Jay Dongallo and his family
Four steps into franchising
Dongallo and his wife have been looking for a business opportunity for a long time but they were very apprehensive of the risks. “We’ve always been cautious because this was money we could either have in a bank or money we could lose in a business,” he shared. However, he knew that going into business is an excellent way to turn his dream into reality. So the couple took the plunge and made sure to take their time to go through the process correctly.
He shares the four steps the couple took upon entering the world of franchising:
1| Think, think, and think
“We couldn’t figure out what business we really wanted, but we knew it would be a food business,” said Dongallo. He said it took him and his wife many months and years to really think about their decision.
In starting a business, they could either create a new business from scratch or franchise a tried-and-tested concept. After a long time of deliberating, they chose franchising.
“We decided that this [franchising] is what we want to do, but it took years of preparation and savings to get here,” he said.
2| Consult with the experts
Dongallo shared that after they decided to go into franchising, they knew that they needed the help and guidance from the experts. “We decided that franchising is best, but we were still cautious as to what business to invest into. U-Franchise Sales and Management really helped us out.”
The couple initially wanted to go for brands that were already popular among the masses but after research and consultation with U-Franchise, they realized how saturated the market is with these brands.
“So, we asked U-Franchise for their recommendation as this was our first business venture and we were being very cautious on who we should choose,” he said.
3| Choose the right brand for you
After doing their research and consulting with the experts, the Dongallos decided to choose Pepa Wings over other food brands. “Pepa Wings really stood out not only because the concept is great but also because we saw how hands-on the franchisor and the rest of his team are,” he shared.
They also loved the fact that Pepa Wings sources their products locally and their chicken wings taste really good.
4| Secure the site
Things fell into place once they found a location to put up their store.
“We are opening our store in SM City Marikina hopefully by September 1 and our grand opening will be on September 3,” he shared. “We’re excited not only because this is our first venture but also for people to discover our unique taste and blend.”
Jay Dongallo at the contract signing with Pepa Wings
Tips for fellow fathers and entrepreneurs
With the goal of taking care of his family, Dongallo believes and lives by these practices which he later on shared as tips for his fellow fathers and entrepreneurs out there:
- “Manage your finances well but keep focus on your family.
- Try not to be afraid of venturing into new opportunities, but also make sure you are prepared and willing to learn.
- Consider whether your family is ready to take on a business, because it will affect your [entire family]. They have to know that they are part of it, that there are a lot of things that can happen that may affect them. So, you need to consider those things before you decide, it is very scary and at the same time, exciting. Accept and understand the fears your family may have, consider solutions, and decide whether it’s the best thing to do or not.”
Dongallo’s family is the reason, the driving force, and the end goal for everything that he does. He takes pride in the fact that he belongs to a family where there is teamwork, respect, and love for each other.
“We're here now because we decided as a family that the benefits of opening our own business outweigh the risks and that we're ready to face it together.”
U-Franchise Sales & Management offers free franchise matching service that has helped thousands of Filipinos find the right franchise. Learn more about how to get a Pepa Wings Franchise on https://www.ufranchiseasia.com/philippines/food-franchise/pepa-wings
Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; and Chairman for ASEAN Integration of the Philippine Franchise Association.
Don't forget to subscribe to the Esquire Philippines YouTube channel.
Esquire Philippines is now on Quento.