DTI Sec. Lopez, DOT Sec. Puyat PLDT's Alfredo Panlilio Lead Speakers at This Year's Franchise Asia Virtual Conference
September will be a busy month for the Philippine franchise industry as the Franchise Asia Philippines (FAPHL) will be holding the biggest Virtual Franchise Conference on September 21 to 23, two weeks after the Virtual Franchise Expo. Guided by the theme “Igniting Recovery: The Future of Franchising,”the Conference will bring together over 30 outstanding speakers and feature compelling learning sessions on the recovery and the future of the business and franchising sectors.
Dynamic and curated sessions
From Tuesday to Thursday, the Conference will be filled with over 20 learning sessions from keynote presentations and plenary sessions to franchise panel sessions and concurrent c-suite forum sessions.
The keynote speakers are Secretary Ramon M. Lopez of the Department of Trade and Industry (DTI) on the first day and Secretary Berna Romulo-Puyat of the Department of Tourism (DOT) on the last day.
There will be eight plenary sessions featuring relevant and exciting topics including 1) Igniting the Future of Philippine Businesses, 2) 7 Secrets to Igniting Franchise, 3) Reigniting Recovery: Future of Franchising, 4) The Future of Branding in the Digital World, 5) Driving Innovation in Franchising, 6) If You’re So Smart, Why Aren’t You Happy, 7) The Future of Digital, and 8) MSME Revolution: Insights and Strategies.
A franchise panel session on Resiliency in Times of Disruption will be led by a panel of franchisors from Singapore, Malaysia, and the Philippines. Meanwhile, another session on Getting Ready for the Future: Insights and Aspirations will be led by a panel of franchisees of Jollibee, Chowking, Mang Inasal, 7-Eleven, and Nails Dot Glow.
The first round of concurrent C-suite forum sessions will have five track sessions on leadership, finance, general operations, human resources, and supply chain. The second round will feature track sessions on international, franchise, marketing, digital, and retail. Finally, the third round will also have five track sessions on general operations, marketing, franchisee, human resources, and supply chain.
If you want to attend these excellent sessions, you can accomplish your online registration here.
Influential speakers and renowned C-level resource experts
Aside from the well-renowned keynote speakers, the conference will also be jam-packed with over 30 experts and speakers from various brands, businesses, sectors, and countries.
Mr. Jos Ortega president, chairman and CEO of Havas Ortega, will lead the first plenary session followed by the session of Mr. Brad Sugars, Founder and CEO of ActionCOACH USA.
Mr. Matthew Haller, president and CEO of International Franchise Association (IFA) USA and Dr. Ben Litalien, CFE, Founder and Principal of Franchise Well Consulting USA are also confirmed as plenary session speakers.
Other globally recognized experts who will lead plenary sessions are Dr. Rajagopal Raghunathan, author of If You’re So Smart, Why Aren’t You Happy; Mr. Alfredo Panlilio, president and CEO of PLDT Inc. and Smart Communications; and Ira Bernard Teich, founder and CEO of The Teich Group Canada.
Executives of huge brands and companies such as Oryspa, Wendy’s Philippines, Island Tea Company, MarryBrown Malaysia, LivePerson USA, 7-Eleven, BPI, Max’s Group Inc., Scrubbed.net Global Services, Insight Supply Chain Solutions, Potato Corner, PLDT Home, Kantar Philippines, Shopee Philippines, Foodee Global Concepts, McCann Worldgroup Philippines, Zalora Phils., PASIA, and Pure Nectar will also share their nuggets of wisdom during the franchise panel sessions and concurrent c-suite forum sessions.
To get access to the comprehensive three-day program, download it here.
Special session on the NextGen in franchising
A special session will enable the industry to peek into and appreciate the new and young entrepreneurs of today. On the last day of the conference, the final pitching of finalists and awarding ceremonies of next generation franchise industry players will be held.
As an added tip, check out the package rates for this year’s franchise Asia where you can get as much as 70 percent off (as low as P500/pax) on the rates so you can include more employees and franchisees. To learn more about the conference, visit their official website here.
Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; Chairman for ASEAN Integration of the Philippine Franchise Association; and Chairman for ActionCOACH Philippines.