Looking to Learn More About Franchising? Here are 6 Franchise Events You Shouldn’t Miss

The path to franchising business success doesn't happen overnight.

Embarking on a new journey entails a step-by-step approach to ensure you get to your destination. The same goes with franchising. The path to franchising does not happen overnight, hence, business owners, entrepreneurs, and individuals are encouraged to undergo a series of learning immersions that will build and enrich foundational experiences needed to succeed. 

Here are six upcoming events to make your franchising journey a productive and fulfilling one:

Enhance Your Knowledge 

Learning is a never-ending cycle. If you’re interested in entering franchising, you must brace yourself and open your mind to new concepts and principles that will guide you through the process. Events and informative seminars are accessible platforms where experts share useful information, tools, and experiences to aspiring franchisors and franchisees.

1| How to Franchise Your Business Seminar

This seminar will help business owners who run profitable businesses to expand their brand and grow exponentially through franchising. Certified Franchise Executives in the Philippines and reputable experts will lead participants through this foundational journey to franchise success and will tackle vital topics like franchising model; what franchising is; franchising pros and cons; advantages of franchising; and more. Most importantly, one-on-one business consultations will be conducted with participants for free. The next one will be happening on March 28 and 29 at the SMX Convention Center Manila.


2| How to Invest in the Right Franchise Seminar

This seminar will allow individuals and entrepreneurs to gain knowledge on which franchise business is the right investment for them based on their personality, location, and budget. Topics on franchising basics, its benefits and disadvantages, its elements, and the questions to ask prior to buying a franchise will be highlighted in the seminar. Also, participants will hear and learn directly from franchise owners about invaluable experiences and franchise tips. A seminar will be conducted on February 8 in Fairview Quezon City and on March 27 to 29 during Franchise Asia 2020.

Explore Your Options 

Life is all about options and choosing wisely is the key. Since the Philippines is the “Franchise Hub of Asia,” this is the place-to-be for anyone who is looking for the best franchise options. The biggest 28th Franchise Asia Philippines will be happening this March. It will be a feast filled with various franchise options and learning experiences that are open to everyone.

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3| International Franchise Conference

Themed “Franchising on FIRe,” the biggest franchise conference will focus on the Fourth Industrial Revolution (FIRe) and how the fusion of biological, physical, and digital components as well as new technologies can significantly impact how we do business. With over 1,500 delegates from all over the world and over 50 speakers, the biggest ever International Franchise Conference will happen on March 25 to 26 at the SMX Convention Center Manila. It will feature topics and strategies for global competitiveness and will conduct breakout sessions focusing on the influence of FIRe on strategy, marketing, technology, operations, and retail.

4| International Franchise Expo


Asia’s biggest expo themed “Be the Boss” will be open to everyone on March 27 to 29 at the SMX Convention Center Manila. With over 53,000 expected visitors, the expo will showcase over 750 homegrown and international brands in food, retail, and service sectors. The three-day expo is organized by the Philippine Franchise Association, the voluntary self-regulating governing body for franchising in the Philippines.

Engage Your Team 

“Together, everyone achieves more.” Franchising is not a one-man mission. The world of franchising is filled with franchise executives, industry experts, business consultants, business owners, managers, franchisees, consumers, and other important players. Each has a role that sustains the franchise industry and therefore needs to be enriched through learning activities and trainings.

5| Field Manager Bootcamp

A one-day “Field Manager Bootcamp” will be conducted by international franchise relationships guru Greg Nathan, founder of the Franchise Relationships Institute. He is the author of renowned books Profitable Partnerships and The Franchise E-Factor. The bootcamp will be held on March 20, 2020 (Friday, 8:30 AM) at the AICFE Philippine Chamber of Commerce and Industry (PCCI) at Fort Bonifacio, Taguig. Interesting topics on “What Franchisees Want from Their Field Manager,” “Supporting Franchisees Through Their Business Journey,” “Coaching Franchisees for Improved Performance,” and more will help operations/field managers and franchisor executives boost franchise operations and network.


Francorp is the Philippines’s largest franchise consulting company and conducts regular seminars and events. For more information on the events, contact (+632) 8638.31.42 / 0917.835.55.30 / or email [email protected].

Sam Christopher Lim is the CEO of Francorp Philippines; President of U-Franchise Sales & Management; Chairman for ASEAN Integration of the Philippines Franchise Association; and Co-author of the book “12 Strategies of Franchising.”

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