Without Major Challenger, GMA Network Claims 'Most Watched TV Channel' Title
GMA Network is the preferred television channel in the Philippines, the company said in a statement Monday (January 24). Citing data from Nielsen Philippines, GMA said it recorded a net reach of 95.7 percent, or an estimated 83 million viewers across the country in 2021.
That would make it the “the most watched channel in total Philippines” in 2021 with a 46-percent people audience share.
The network has dominated local free-to-air television in the Philippines since its main rival, ABS-CBN, was forced to halt its broadcast operations after Congress denied its franchise renewal in September 2020.
According to the Nielsen survey, GMA’s net reach was at 95.6 percent or about 54.4 million viewers in total Luzon, 96.4 percent or 16.4 million viewers in total Visayas, and 94.9 percent or 12 million viewers in total Mindanao.
Meanwhile, GMA recorded an average of 48.4 percent total day people audience share in Total Luzon, while it posted 41.6 percent in Total Visayas, and 41.3 percent in Total Mindanao for 2021. It also claimed dominance in regional cities such as Dagupan, Cebu, and Davao.
The company added that even its second free-to-air channel, GTV, was ahead of closest competitor, TV5. Between November and December 2021, GTV recorded an 11.6-percent people audience share in Total Philippines, which is TV5’s 10.4 percent.
“GTV’s ratings success was also bolstered by the Network’s non-stop efforts to expand GTV’s reach and clarity of reception in areas outside of Mega Manila,” GMA said. “It recently commissioned the upgraded analog TV station in Zamboanga which covers Zamboanga City in Zamboanga del Sur as well as the cities of Lamitan and Isabela, as well as other municipalities in Basilan.”