Do You Have What it Takes to Franchise Max's?

Here are four aspects not to miss.

Max’s Restaurant began its colorful journey in 1945, just after the second World War, as a small roadside café serving American G.I.’s with fried chicken. Decades later, “The House That Fried Chicken Built” became the flagship brand of Max’s Group, Inc. (MGI), the largest casual dining restaurant company in the country.


You Can Save Up to P150K On These Franchise Businesses

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Whether it’s their famous fried chicken, or their bestsellers Crispy Pata and Kare-Kare, Max’s Restaurant is a familiar choice for anyone who loves authentic Filipino cuisine. Over the years, it has become a staple restaurant in Metro Manila, Southern and Northern Luzon, Cebu, and many other areas in country. And because of the power of franchising, Max’s Restaurant has not only grown in the local dining scene, but also in the global market with successful branches in California and other places in the USA and in Canada.

If you’re eyeing to franchise a global brand like Max’s Restaurant, here are the important aspects you must not miss. 

1| Capital

Max’s Restaurant offers two types of franchise packages with different required capitals. The mall-based franchise package is worth P15 million to P18 million, while the stand-alone franchise package is worth P19 million to P22 million. These packages include the franchise fee, store construction, equipment, furniture and fixtures, manpower hiring and training, and pre-opening marketing activities. The franchise term is 10 years and renewable for another five years.


2| Space and location

Max’s Restaurant requires its stores to encompass an area starting from 200 sqm. You might be wondering if you can apply for a franchise even if you don’t have a site or location. The answer news is yes. 

“Usually, the franchise applicant proposes the store location subject to our site assessment, analysis, and approval. However, the company may also match sites for the approved franchise applicant,” as stated in Max’s Restaurant official website. It’s important to know that establishing your store in a proper space and preferred location will be the best maneuver to earn desirable profits.

3| Qualifications

If you are: 1) experienced in food and retail business, 2) financially capable, 3) someone who has a good network in the trade area of the proposed store, and 4) dedicated and with the infrastructure to manage the store, then you are most qualified to become a Max’s Restaurant franchisee. 

4| Love for Filipino tradition

Max’s Restaurant was started by Maximino Gimenez who welcomed and befriended American troops stationed in Quezon City 75 years ago. His friendliness coupled with and his niece Ruby’s kitchen wonders in perfecting their famous fried chicken and other authentic Filipino traditional dishes have helped build Max’s as a true restaurant institution today. If you cherish and uphold the Filipino tradition that Maximino, Ruby, and their family have shared with the world through this restaurant, then consider yourself a match to this franchise empire.


You Can Save Up to P150K On These Franchise Businesses

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Here's What You Need If You Want to Franchise Chatime

U-Franchise Sales & Management is a free franchise matching service that has helped thousands of Filipinos find the right franchise. Learn more about Max’s on

To find the right franchise opportunity, visit, email [email protected] or call (+63917) 881.69.99.

Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; and Chairman for ASEAN Integration of the Philippine Franchise Association.


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