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Let’s Talk Strategy: DigiCon 2020 Is Helping Businesses Navigate The ‘Post-Digital’ Age

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Let’s Talk Strategy: DigiCon 2020 Is Helping Businesses Navigate The ‘Post-Digital’ Age

In the post-digital age, people no longer think of going online or offline. ‘Digital’ is simply a part of our reality. 

The Internet & Mobile Marketing Association of the Philippines (IMMAP) presents this year’s DigiCon OMNI, which will be held virtually over five days, set on October 5-9, 2020.

“The OMNI of all webinars,” DigiCon 2020 brings together acclaimed keynote speakers. This year’s lineup features Seth Godin, Entrepreneur and Founder of Squidoo and Yoyodyne and author of This is Marketing; Angela Duckworth, CEO and Founder of Character Lab and author of GRIT: The Power of Passion and Perseverance; Eric Ries, Entrepreneur and author of The Lean Startup; Rishad Tobaccowala, Senior Adviser at Publicis Groupe and author of Restoring the Soul of Business: Staying Human in the Age of Data; and John Maeda, Chief Experience Officer at Publicis Sapient.  

Engaging talks and interactive seminars will be spread out across five tracks. These are Mindsets and Skillsets, which will focus on fostering innovative thinking within organizations, as well as building resilience within teams as we adapt to future ‘new normal’ scenarios; Technology and Humanity, which will discuss the importance of bringing back the primacy of insight and understanding of human behavior beyond collecting data points; Platforms and Processes, where startup founders will share their approach on growth, leadership, custom acquisition, and operations; Design and Culture, which will focus on designing better solutions and delightful experiences as shared by problem solvers and culture shapers; and Vision and Change, which will discuss business reinvention in the new normal through bold visions for the future and rediscovering purpose. 

DigiCon 2020 delegates will get the chance to join breakout groups, visit the virtual booths of exhibitors and partners, mingle with participants with shared interests, and watch keynote talks that can be accessed for up to seven days after the event through the official DigiCon website. 

DigiCon 2020 will also include a Boomerang Showcase in between talks. The Boomerang Showcase will feature video submissions from different agencies exhibiting their examples of digital marketing excellence. 

Dennis Perez, IMMAP President and Media Director of Unilever Philippines, opened the biggest-ever DigiCon this year. Focused on digital transformation, this web conference enables businesses and brands to move forward and bounce back during the pandemic.

 

DigiCon OMNI is brought to you by Eventscape Manila x Echo Channel, Smart, PMFTC, Spotify, Manulife, PayMaya, Facebook, WeTV and iflix, McDonald’s, and Metrobank. 

Official event partners are Digimind, CDM, MullenLowe Philippines, OMG Philippines, Kickstart, Sterling Chatbot Tech Philippines Corporation, and FutureProof. 

The event also gives special thanks to Rappler, CNN Philippines, Manila Bulletin, The Philippine Star, and the Inquirer Group.

Learn more by visiting the official DigiCon website, following IMMAP on Instagram and Facebook, or sending an email inquiry to [email protected]

This article is sponsored by DIGICON OMNI 2020.
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