These Are the Top 10 Startups in the Philippines, According to LinkedIn

There are many ways to rank the country’s top startups, including by revenue, which we did here on Esquire Philippines. But professional networking platform LinkedIn analyzed data from four key pillars to come up with its own list of startups “that have shown resilience in an uncertain market environment and are continuing to innovate in 2022. “ 

Using data compiled from its own platform, LinkedIn’s metrics include employee growth, jobseeker interest, the attraction of top talent, and engagement with the company’s LinkedIn page to come up with its inaugural Top Startups in the Philippines List.

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Claiming the top spot is esports, gaming and entertainment company Tier One Entertainment, which LinkedIn said highlights the unique potential of innovative and interactive digital entertainment platforms.

“Investing in automation, the right people, and experienced leadership who are open to feedback and the ever-changing status quo of our industry was key for surviving and growing during the pandemic,” said Tryke Gutierrez, co-Founder and CEO of Tier One Entertainment. “Pivoting quickly through setbacks is vital to survival in these times.” 

At number two is community-selling platform Sarisuki, led by co-founder and CEO Brian Cu.

Shoppertainment Live, a livestreaming startup that helps ecommerce companies produce and distribute content on various social media and direct-to-consumers platforms, is ranked number three, while livestreaming giant and startup superstar Kumu is at number four.

Rounding out the top five is Edamama, which is an e-commerce platform focusing on parenting and baby essentials.

The rest of the top 10 startups in the Philippines includes Growsari, PDAX or the Philippine Digital Asset Exchange, Edukasyon.ph, Peddlr, and Prosperna. 

“In an uncertain financial climate, what has proven resilient time and time again is the enterprising spirit that startups embody, especially those on this year’s LinkedIn Top Startups list,” said Satoshi Ebitani, Senior Managing Editor, LinkedIn News. “In the Philippines, we see a diverse mix in sectors such as e-commerce, education, and entertainment, which continue to lead the way in the future of skills by embracing innovation and attracting top talent with their robust cultures. Through this list, we hope to spark meaningful conversations surrounding the future of work and inspire professionals to equip themselves with the necessary skills to thrive, no matter the headwinds." 

To explain the rankings, LinkedIn shared its methodology based on its four key pillars: employment growth, which is measured as a percentage headcount increase over the methodology time frame, which must be a minimum of 10 percent; engagement, which looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees view employees at that startup; job interest, which counts the rate at which people view and apply to jobs at the company, including paid and unpaid postings; and attraction of top talent, which measures how many employees the startup has recruited away from LinkedIn Top Companies as a percentage of the startup’s total workforce.

Data was culled between July 1, 2021 to June 30, 2022. To be eligible, companies must be independent and privately held, have 30 or more country-based employees, be seven years old or younger, and be headquartered in the country on whose list they appear.

Linked said it excluded all firms, think tanks, venture capital firms, management and IT consulting firms, nonprofits and philanthropy, accelerators, and government-owned entities.

Startups that have laid off 20 percent or more of their workforce within the methodology time frame were also ineligible. Linkedin also said that minority venture investments that it or Microsoft, its parent company, make in other companies have no impact on a company’s eligibility.

Here isLinkedin's List of Top Startups in the Philippines:

1. Tier One Entertainment
2. SariSuki
3. Shoppertainment Live
4. Kumu
5. Edamama
6. GrowSari
7. PDAX (Philippine Digital Asset Exchange)
8. Edukasyon.ph
9. Peddlr
10. Prosperna