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You Should Check Out This Free Branding Workshop Hosted by Sinigang Valley

Learn from the country’s top branding creatives.
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Techpreneurs are constantly finding new ways to create, grow, and introduce their startups to local communities and foreign investors, but there’s one thing that persistently plagues even the best and the brightest innovators in the industry, no matter how good they are: branding.

What is branding? And when does a business become a brand? If you often find trouble trying to efficiently present your venture’s image to the public, here’s your opportunity to learn from the country’s top creatives with Sinigang Valley and Gohan Concepts’ free workshop on strategic branding.

Sinigang Valley—an association guided by the work mantra “Live. Work. Play.”—is an independent, fast-growing, and inspired tech community run by like-minded Metro Manila-based entrepreneurs in Poblacion, Makati. Aiming to be the center of innovation and technology in the Philippines, it’s a complete ecosystem for startups, entrepreneurs, creatives where people can connect and interact.

Sinigang Valley is most popular on the audio drop-in platform Clubhouse, where it hosts regular talks with prominent figures in the local and international tech scene, with topics ranging from crypto, startups, stock investment, art and culture, finance, legal tips, and the like.

This time, they’re switching gears and talking about the ROIs of branding and investments.

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In an exclusive partnership with a top strategic branding and design agency, Gohan Concepts, Sinigang Valley is launching a new workshop about the fundamentals of branding called “Brand & Butter.” 

Specializing in brand strategy, Gohan’s expertise lies in the alignment and clarification skills that founders and CEOs frequently struggle with: bringing clarity to the process of building and launching new companies and brands. 

You might be familiar with some of Gohan’s work: they’ve done designs for Kumu, FINSI, Manila City of Pearl, Common Ground, APYNA Mall, and the AIC Group among others. 

The introductory branding workshop will be hosted by Gohan Concepts’ founder Yohji Kanki. 

As a brand consultant with over 10 years of design and brand consulting experience, Yohji’s professional journey evolved from his early passion and talent for graphic design. Realizing early on that his skill set would be greatly enhanced with self-education on the strategic side of the brand-building process, he used foundational digital strategy workshops and his versatile knowledge and experience to create impactful brands in over 20 countries. 

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The Brand & Butter workshop will be held on December 2, 2021, at 4:30 p.m. via Zoom. Register here. Click to learn more about Sinigang Valley and Gohan Concepts.

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