Summit Media Doubles Down on Video Content, Partners With YouTube Revenue Accelerator

IMAGE Summit Media, Bent Pixels Asia

The Philippines’ leading digital lifestyle network Summit Media has teamed up with Bent Pixels Asia (BPA), a leading revenue accelerator for premium YouTube creators in Asia. As the digital industry pivots toward video-first strategies, BPA helps partners monetize pre-roll ad inventory. 

Summit Media’s partnership with BPA will see the rollout of Reserved Media, an ad solution that allows advertisers to “target Summit Media’s YouTube channels, and enables brands to exclusively run their pre-roll video ads for 100 percent SOV roadblock for a given period of time, effectively owning Summit Media’s sought-after, quality audience and ad inventory on the platform.” 

Summit Media’s YouTube channels include Esquire Philippines, Spot.ph, Preview, Top Gear Philippines, Cosmo.ph, PEP.ph, Yummy, and SPIN.ph, all of which will be onboarded to BPA’s network of premium YouTube creators. BPA is under Hepmil Media Group, a tech-focused media network that also runs the popular comedy platform PGAG. 

"We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our Reserved Media Solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network's reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media buying opportunities," said Erwin Razon, general manager of BPA.

Aside from ad and tech solutions, BPA will also facilitate training and development through programs, workshops, and tools to ensure the sustainable growth of the networks’ YouTube channels.

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“Summit Media is very excited to be a partner of Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together,” said Lisa Gokongwei-Cheng, founder and president of Summit Media. 

BPA has also partnered with other prominent networks in the Philippines, such as Tier One Entertainment.

Esquire Philippines is published by Summit Media, a company owned and managed by the Gokongwei family, who also controls JG Summit Holdings.

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Anri Ichimura
Section Editor, Esquire Philippines
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