Summit Outdoor Media Brings New LED Formats to Trinoma and Ayala Center Cebu

Following the launch of 70 LED screens at One Ayala in Makati last September 2025, Summit Outdoor Media deploys more out-of-home (OOH) digital displays at Trinoma and Ayala Center Cebu. This is part of the partnership between Ayala Malls and Summit Outdoor Media that was formalized on May 14, 2025.

More than an expansion to these high-traffic environments, this deployment also marks a more massive, thus more visible, LEDs.

At Trinoma by Ayala Malls, Summit Outdoor Media's screen is located at the mall's Activity Center, serving as a visual centerpiece that covers multiple levels. Brands on display are expected to reach over 100,000 daily shoppers, as it is viewable from ground level, upper levels, and angled perspectives.

Ayala Center Cebu's OOH, in addition, is designed with a unique format. It's a multi-level screen at the Activity Center like Trinoma's, but with additional space for brand visibility on the sides. The three-sided LED pillar faces the Terraces Main Drop-off Entrance.

Brands collaborating with Summit Outdoor Media are presented with three key ideas: format, integration, and experience.

First, the large-format and three-sided LED screens feature distinctive display formats that are visually engaging across multiple levels. Second, it's ripe for event amplification, with the LED sites able to support on-ground activations. Finally, their location on high-traffic points creates immersive environments where multi-frame storytelling is possible.

"Out-of-home is more than just a visual experience. It has the potential to engage audiences across multiple senses. Being positioned at the heart of major activity centers allows our advertisers to connect with audiences in a more meaningful and impactful way, capturing attention more fully as people move through these environments," Summit Outdoor Media CEO Howard Go shares.

"Designing Ayala Malls as vibrant third spaces means elevating how brands and consumers connect. Through our continued partnership with Summit Media, we integrate OOH into the mall experience itself, expanding immersive physical-digital environments that deepen connections between customers and the brands they love," Mae Dichupa, Ayala Malls’ Head of Marketing and Consumer Experience, adds.

To learn more about how brands can take part in these out-of-home formats, connect with Summit Outdoor Media.

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