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This Business Model Course by Josiah Go Is a Steal For Aspiring Entrepreneurs

Learn about the nation's biggest companies.
ILLUSTRATOR Warren Espejo
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Business educator Josiah Go is giving aspiring entrepreneurs an early Christmas gift this year with an affordable all-access pass to interviews, analyses, and videos of the country’s leading business executives.

Go is the chairman of Mansmith and Fielders Inc., a marketing and sales training company, and the author of a number of bestselling business books. His latest project is a Business Model course with Continuum Academy that will include 55 videos with 15 executives from 10 of the biggest local companies. Some big names being thrown around are UnionBank and Converge, and that’s only the tip of the iceberg.

The best part is access to these business movers and shakers will only cost $30 or around P1,440. Considering the time, effort—and not to mention connections—needed to complete this project, $30 is a steal. Go says he wants to make these videos accessible as the pandemic has caused many businesses to flounder to stay alive.

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Objectively speaking, the video series could very well be worth hundreds of dollars, the price business aspirants pay for a financial course. Leveling up your business acumen will be key for the next generation of entrepreneurs, so this course couldn't have come at a better time.

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Go’s series dives into the business model map of Mansmith’s design, giving viewers a comprehensive and detailed look at each featured company’s business model and the relationships that make it work. Instead of just explaining concepts in theory, Go makes a case study out of 10 of the most successful Filipino companies, showing viewers a practical and successful way to apply the best business practices.

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In the offering model half of the series, Go takes a deep dive into Fila and its target market; Cignal TV’s value proposition; the channel of UnionBank; Concepcion Industrial’s customer bonding strategy; and Converge ICT’s revenue model, as well as cost, which is tacked in the operating model segment.

With regards to corporate operating models, Go analyzes Acrotrans’ value chain; CIS Bayad Center’s key processes; Mega Global’s key resources; BPI-Philam’s complementors, and the reconfiguration of Chooks-to-Go.

There’s also an extended version of the video series, an entire full course complete with class discussions and Q&A with mentor Go priced at $300 (around P14,000). You also get a free slot to his Business Model Conference, which will bring together presidents and CEOs from leading brands. The class is already in demand, with the first batch fully booked for February. To catch the next batch, sign up here.

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To subscribe to Go’s 55-video, 11-point business model course, click here.

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Anri Ichimura
Section Editor, Esquire Philippines
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