New Boss: Panlilio Focusing on 3 Key Targets as New President and CEO of PLDT
Alfredo Panlilio has officially taken over the reins of the country’s biggest telecommunications company from Manuel V. Pangilinan. As the new president and CEO of PLDT Inc.—the sixth Filipino to assume the position—Panlilio said he intends to build upon the legacy of MVP (as Pangilinan has come to be known) in the company.
Pangilinan, who will remain as company chairman, left some “big shoes to fill,” and “set the bar so high,” Panlilio said.
"We need to be excellent in three key areas: we need to operate efficiently, we need to continue to innovate, and we need to improve customer experience,” the new CEO said.
To achieve the goal, Pangilinan said the company intends to spend record-breaking capital expenditure to ensure quality service to its customers. PLDT had earlier announced that it is spending between P88 billion and P92 billion in CAPEX this year as it continues to build its mobile and fixed line networks.
CAPEX for 2021 includes the deployment of 3,800 5G base stations, 4,000 4G base stations, 1.7 million fiber-to-the-home ports, and 125,000 kilometers of fiber optic cables.
“We support what Al said about promoting operational excellence and delivering the kind of global standard for customer experience and care,” Pangilinan said. “We do need as a core requirement an excellent network and proof of that is the rapid build out of 5G.”
PLDT’s mobile subsidiary has fired up more than 3,000 5G sites across the country as of May 2021.
“We benchmark ourselves against not local competition but regional telcos,” Panlilio said. “We feel that’s what is deserving of Filipinos—a service that is world class. We are wary of what our competition is doing. But, at the end of the day, it’s going to be the strength of the service and experience that will win in the market.”
“Part of the revenue improvement we’ve seen in the past few years is the migration from 3G to 4G and we’d like to see further improvement in our revenue as a consequence of the migration from 4G to 5G, which I hope Al can accomplish sooner rather than later,” Pangilinan added.
PLDT’s telco core income was at P7.5 billion in the first quarter of 2021, a nine-percent increase from the P6.9 billion it registered during the same period the year before. Service revenues, meanwhile grew eight percent to P44.8 billion from P41.5 billion, mainly driven by its wireless business.
PLDT is the country's oldest and biggest telco, having been founded in 1928. As of 2020, it is one of the country's biggest companies, with a market capitalization of about P286 billion.
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