COMELEC's Ingenious Website and Poster Go Viral
The Commission on Elections (Comelec) is pulling out all the stops in its campaign to encourage Filipinos to register for the 2022 elections. One of its most visible campaigns is for a website where people can register remotely. On June 28, the Comelec launched an ingenious way to encourage people to vote: a website and a poster showing dead heroes racing to register at the Comelec.
The message implied is if these dead oldies can do it, so can you.
The poster features Jose Rizal, Andres Bonifacio, Apolinario Mabini, Melchora Aquino, and Aurora Quezon in attack formation.
“Tuturuan namin kayo magparehistro, kakahiya naman sa inyo,” reads the caption.
(“We’ll teach you how to register, it’s such a shame if we don’t.”)
The artwork was made to look like a movie poster with its awards listed at the bottom. “Comeback from the Dead of the Year” is one of these spoof awards, which is aimed at voters who were purged from the Comelec’s list because they did not participate in two consecutive elections.
It also playfully quoted General Douglas MacArthur’s “I shall return,” who comes back “after 100 years” just to register at the Comelec.
The website is visually appealing. We tried it out and we were quite entertained with its interactive design. Below is a video of our experience playing with Comelec’s magparehistroka.com.