Opinion

Your Yeezy Boosts Have Nothing on the 'Air Jejomar 1'

The good news is that they're free.
Comments

Photos of a pair of ‘Lungsod ng Makati’-branded running shoes surfaced on Facebook yesterday, December 15, drawing glares and jeers from sneaker enthusiasts, who have collectively dubbed them the “Binay Baller Brand” sneakers, in reference to Lonzo Ball’s heinously overpriced Big Baller Brand sneakers, or the “Air Jejomar 1.” They’re white running sneakers with a bright blue lining and blue laces, and the seal of Makati on the heel:


ADVERTISEMENT - CONTINUE READING BELOW


If they look familiar to you, it’s because they look suspiciously like knock-offs of the TechLoom Pro—a running shoe by the fringe American sneaker brand, Athletic Propulsion Labs:



The Facebook user who originally posted the photo, Elecil Garcia Matutina, says that these sneakers were given out for free in Makati public schools, crediting the city’s current mayor, Abby Binay. “
Galing ‘yan sa aming butihing mayora ng Makati,” she said, when reached for comment. “Libre lang po ‘yan sa mag-aaral ng pampublikong eskwelahan ng Makati.

ADVERTISEMENT - CONTINUE READING BELOW

At least one other citizen of Makati has posted about these sneakers, explicitly thanking their mayora:



The good news is that kids who can’t regularly afford a decent pair of sneakers will actually benefit from this. Real running shoes are getting more and more expensive as they become covetable fashion statements for people who can afford to make fashion statements, effectively excluding a lot of others who just need something to wear on their feet. Free shoes for kids who need free shoes are a good thing.

ADVERTISEMENT - CONTINUE READING BELOW

The bad news is that this is a thinly veiled trapo move: ingratiate yourself to your constituents with free things that will leave your name ringing in their heads. Of course, these sneakers don’t actually have Mayor Binay’s name on them, but this is not unlike the birthday cakes that her father used to send to the people of Makati when he was mayor. We all know that there’s nothing quite like the rush of getting new sneakers (and posting about them on Facebook, hashtag-blessed), so you can bet that somebody's getting a lot of mileage out of this—literally and figuratively.

Comments
View More Articles About:
About The Author
Miguel Escobar
Assistant Features Editor for Esquire Philippines
View Other Articles From Miguel
Comments
Latest Feed
 
Share
A history of the breeziest and coolest shirt that you should wear right now.
 
Share
Miguel Sapochnik also says he was strictly "visually policed" by showrunners
 
Share
Manila was the seat of power during colonial times which vacationers or diplomats visited often.
 
Share
"What an extraordinary life. What an extraordinary mom. What an incredible woman."
 
Share
 
Share
 
Share
Both Bimmers are packed with mouthwatering new features.
 
Share
“The dictionary is committed to making space for words from the Philippines.”
 
Share
One Championship is the largest producer of mixed martial arts content in Asia with over 1.7 billion potential viewers across 138 countries.
 
Share
Kubrick and King were a contentious duo. The upcoming sequel to The Shining is going to attempt to bridge that gap.
Load More Articles