Fashion

7 for All Mankind Is No Longer the Noughties Denim Brand You Knew

Double denim is cool again.
IMAGE 7 For All Mankind
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The early 2000s, commonly referred to as the noughties, were something else. If, like many, you've shoved the whole period in the back of your mind, let these serve as a refresher: fun yet totally inconvenient flip phones, copious amounts of hair gel, and the cringe-worthy act of popping collars. And how could we forget denim jeans? Apart from all the pique polos, men's fashion in the 2000s involved a lot of denim.

Photo by 7 For All Mankind.
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Out of the many jean brands back in the day, one of the most popular was undoubtedly 7 For All Mankind. Will Smith wore its jeans a lot, Simon Cowell paired them with his baby tees, and even Prince Harry got in on the craze. Thankfully, we've moved on from bootcut jeans, and 7 For All Mankind has too. The American denim brand may have been founded in 2000 and may have risen to fame in the noughties for its high-end jeans, but its designs today are every bit of current.

The brand's new campaign with Maya Stepper and Miles McMillan is proof enough we need these new styles in our rotation. Photographed by Sylvè Colless, the campaign is set in a retro-style sitting room. Featuring jeans in a classic slim fit and cool dark washes, the campaign is both nostalgic while contemporary at the same time. Which really is the next new thing. While in recent years, the '90s made a strong comeback, now, many are saying that the 2000s are next.

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Photo by 7 For All Mankind.
Photo by 7 For All Mankind.
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If you need a guide on how to pull off the quintessential 2000s look, then the campaign helps with that, too. After all, it's a masterclass in pulling off the Canadian tuxedo. The contemporary update comes with slimmer fits, less ombre, and sleeker shoes than what Justin Timberlake would've worn. If light wash is too much, then the dark denim jacket might just do it for you.

Photo by 7 For All Mankind.
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Really, a good pair of denim is all you need to kill it this season. And this collection has tons. Cap it off with your choice of color-tinted sunglasses, a couple of neck chains, or a bucket hat for that easy 2000s throwback.

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Paolo Chua
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