Fashion

As Shopping Season Kicks Off, E-Commerce Becomes the Reality 

September 9 (or 9.9) signals the launch of shopping sales in the country. Are you ready to part with your money?  
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Tomorrow will be a test for the retail industry as the unofficial start of the shopping season begins with the meeting of nine and nine, September 9, or the first of the same-digit month-day combos that e-retailers latch on at the end of the year. 

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Lazada has already made a big move, launching a co-branded credit card dedicated to the explosion of online shoppers in the Philippines, a side-effect of the pandemic. For its 9.9. Big Brands Sale, the Southeast Asian e-commerce platform focuses on LazMall, the specialized hub that curates authentic products, offers protections for deliveries, and provides options for returns and refunds.  

If you’ve been holding out on getting that set of dumbbells (for the home gym), a premium mixer (for the new cookie business), or an overpowered laptop (for the WFH situation and a bit of gaming), now’s the time to reconsider as LazMall boasts of products from 4,000 local and international brands and authorized brand distributors. On its 9.9 sale, you can even get the goods like, say, a very, very specific horse oil cream for your super dry face, with a fat discount.

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“As 9.9 kicks off our year-end shopping festival in the Philippines, this year, we are going the extra mile to amp up this celebration of LazMall's second anniversary,” says Carlos Barrera, chief operating officer of Lazada Philippines. “[W]e have guaranteed that Filipinos can grab 100-percent legit must-haves from LazMall or get twice their money back, and we’re offering customers to up to 90-percent off on Lazada’s biggest brands with our 9.9 Big Brands Sale.” 

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You’re not the only one who is giving in to the tide of online shopping. Elsewhere, luxury companies and beauty brands, which were resistant to the idea of e-commerce as they place a high value on the in-store experience, are now changing their tune. Extended lockdowns have left these sectors with no choice but to adopt and accelerate their online selling platforms. We’re seeing more of that with the proliferation of beauty hubs and sellers online. Even high-end department store Rustan’s has joined the fray.

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Lazada is not the only one marking the start of the spending season. Rivals Shopee, which banners the unofficial king of Christmas, Jose Mari Chan, in its advertisement, and Zalora have their own versions of the online retail event.

The pandemic still has its fingers wound tightly around throat of the world but it’s not going to stop the holidays from starting in the Philippines. Are you, like the 80 percent of U.K. shoppers who are planning to spend big on the upcoming Amazon Prime Day, ready to part with your money tomorrow? 

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Clifford Olanday
Associate Editor, Esquire Philippines
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