A Closer Look At Uniqlo's Summer-Perfect Designer Collaboration
It's hard to get excited about another collaboration when everyone and their mother seems to have one these days. But when a stylish alliance presents what all men need always—hardworking, no-nonsense essentials—there is cause to pay attention, wake up Siri from her digital slumber, and make an appointment: “Skip work, go to store today.”
This one, a partnership between Uniqlo and Tomas Maier, drops on May 18, Friday, two faraway months away. We make note of the longer wait, because we need these sooner.
Designed by Maier, who has a namesake Florida-based brand that revolves around “time off” as well as serves as the creative director of Bottega Veneta, the stealth wealth label best known for their intrecciato leather weave, the upcoming set is explicitly made for walking on powder-soft sands, drinking from coconuts, and all other moments that require the luxury of slowness.
Maier explains the pieces best: “Our new collection is designed to work in many different ways. Beach attire can turn into lounge wear, casual cover-ups paired with polo shirts can easily be worn in town...”
Versatility is key in the wardrobe of men, because, unlike women who seek dream and fancy in their clothing, men are more concerned with real needs, the most important of which in the season of sun is: Can I wear this without looking like a sausage?
The designer makes use of Uniqlo's fabrics, from Airism to supima cotton to 100 percent cashmere, so that you will always feel and look good. As well, there is a closed color palette of navy, black, and khaki, a pool of shades that just makes the coordination of field jackets, short-sleeve shirts, swim shorts, and more easier.
“Even if bought for a special trip or occasion the customer will soon discover these garments adapt to a year-round life,” the designer adds. So, yes, you can even wear these when summer bows out and the rains return. That's what you need: clothes that you won't throw away.