Fashion

First Look: Adidas Unveils Data-Driven 4DFWD Running Shoe

There’s no excuse not to run when you’ve got this pair of shoes on.
IMAGE ADIDAS
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There’s no holding back adidas’ brand spankin’ new shoe designed to move runners forward. The adidas 4DFWD is one seriously data-driven running shoe which took two years in the lab to make. 

The brand with the three stripes utilized more than 17 years’ worth of information gathered from the best athletes in the world and coupled it with their digital manufacturing partner Carbon’s Digital Light Synthesis (DLS) technology to produce another one of those far out, future forward 3D printed midsoles we’ve seen on some adidas runners in the last four years. This cutting-edge technology provides precision performance with every stride.

Photo by adidas.

The future is 3D-printed

The 4DFWD’s premium upper employs the new PRIMEKNIT+, a seamless, lightweight, and breathable material partly made from recycled polyester material. Adidas turned to historical mapping data to pair PRIMEKNIT+ with the shoe’s midsole, resulting in a sock-like fit that offers superior support and comfort.

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But the star of the show has to be the stunning midsole, which is made up of 39 percent bio-based 3D material that offers 23 percent more cushioning.

“I believe that 3D printed midsoles are the future of running, creating shoes that are made for the athlete,” says German long-distance runner Miri Dattke.

The even better part is how it can help runners with their lap times. Compared to previous generations of adidas 4D, this incarnation of the futuristic midsole generates thrice the forward motion to literally propel you forward as you run. 

“This industry-first midsole innovation positions adidas 4DFWD as our most advanced digitally printed running midsole yet and showcases the potential of 4D technology in turning physics and bio-mechanic studies into performance solutions,” shares SVP and general manager for adidas running and credibility sports Alberto Uncini Manganelli. Rounding it out is a rubber outsole that complements the aforementioned features of the shoe with perfectly placed traction. 

Photo by adidas.
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At first glance, the new lattice construct of the 4DFWD might look a lot like previous 4D midsoles. Selected from five million possible lattice structures, this particular one is a fresh, innovative bowtie-shaped FWD CELL that compresses upon vertical impact. The shoe provides an all-new experience with the midsole redirecting the energy made from your every step to give you horizontal motion going—you guessed it—forward.

“Not only do you have that feeling of comfort and lightweight but during the run, you can really experience the gliding sensation and forward motion,” says Dutch sprinter Dafne Schippers.

“We cannot wait for runners to feel and experience this new product that will deliver new and exciting sensations,” Manganelli adds. 

South African 400m World Record Holder Wayde van Niekerk

Photo by adidas.

Launching in a stunning core black and solar red colorway, the adidas 4DFWD will be available in limited quantities on May 15. You can sign up on the adidas app beginning May 5 for a slot to buy a pair of this limited release. A Tokyo Collection colorway of the shoe made specially for athletes in the upcoming Olympics is expected to release globally in mid-August.

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Mikko Abello
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