Fashion

Adidas Is About to Drop the Sneaker of the Future

The Futurecraft 4D arrives this week.
IMAGE Adidas
Comments

When it comes to optimizing technology to craft a truly modern sneaker, you'd be hard pressed to find a brand that does it better than Adidas. This week marks the official drop of the Futurecraft 4D, which was crafted using 3D-printing specialist Carbon's newest path to perfected performance: Digital Light Synthesis. The high-tech running shoe will launch January 18 in New York City in places that carry Adidas Consortium, like Kith, Packer, and SNS.


This is essentially a more advanced way of 3D printing using light and oxygen. (Specifically, "digital light projection, oxygen-permeable optics, and programmable liquid resins.") The more traditional process of 3D printing a midsole for a running sneaker is time-consuming, expensive, and incredibly hard to scale. Carbon's technique speeds up that process. And with it comes one of the most technologically advanced shoes on the market. Adidas brought its athlete data to bear on the Futurecraft 4D, taking into account every movement a runner makes. The shoes address propulsion, cushioning, stability, and comfort—all in a way that's specific to its wearer. 

“This innovation changes how we design and free ourselves from limitations of the past," says Ben Herath, VP of Design for Adidas Running. "The possibilities of what we can now create with this technology to push the boundaries of performance is truly endless.”


While of course the main draw to the shoe is its technological athletic achievement, it's pretty damn cool looking, too. The heel uses a lattice pattern (rooted in function, to absorb impact), but it makes the shoe look especially futuristic. And the dark knitted upper juxtaposed with the light green 3D print is exactly the sort of thing that'll make a sneaker stand out—on a run, or on the street.

.

This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

ADVERTISEMENT - CONTINUE READING BELOW
Comments
View More Articles About:
About The Author
Christine Flammia
View Other Articles From Christine
Comments
Latest Feed
 
Share
We don't know how to talk about the issues, and maybe that's why things don't change.
 
Share
The celebrity chef faced the biggest challenge of his career this year, and lived to tell about it
 
Share
A study looked at Glassdoor reviews on the world's biggest firms among the Fortune 500 to know what’s it really like to work for them.
 
Share
It was relevant in most conversations in the past year.
 
Share
A true watch fan will be able to tell the timepiece you’re wearing (and measure your net worth) with little more than a passing glance at your wrist. Here is a rundown of the telltale giveaways that distinguish an essential watch from the pack.
 
Share
 
Share
Credit card debt, if not managed properly, can accumulate quickly and could sink you fast into financial quicksand
 
Share
 
Share
What is the most important lesson you have learned?
 
Share
In which we try to explain all the things that you don't get about what just happened right now (we won Miss Universe).
Load More Articles
Connect With Us