Adidas' First Laceless Ultra Boost Is a Lazy Shoe That Works Extra Hard
Let the love for Ultra Boosts ride on: Adidas just announced its first laceless iteration, hitting the U.S. market September 1. Both athletes and sneakerheads alike have joined in on the adoration for a shoe like the Ultra Boost. It's technically made for performance—the signature Boost sole feels light and serves up the right amount of bounce—but it looks just as cool paired with slim jeans and track jackets.
The Ultra Boost laceless uses Adidas's signature Primeknit fabric all over the shoe, fitting the foot more like a sock, and less like a shoe. It comes in two colorways—one in red and gray, and one in triple white. They'll both retail for $200 (around P10,000).
To craft the perfect running shoe, the experts at Adidas used Aramis, a motion tracking technology to detail you body's movements. These insights helped point out where the foot contours, and how a shoe can help its wearer feel the least restrained. The result? A crazy dynamic shoe with the look and feel of a streetwear staple. We're calling that a win-win.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.