Bally Scales New Heights By Tackling Mount Everest in a Major Cleanup
Brands often talk about initiatives and what they're doing in connection to them, but Bally is taking that a step further by being directly involved in things. After pledging to protect the world's mountains, the label is making good on that promise with the Bally Peak Outlook Foundation.
Bally's first move?
The first-ever cleanup of Mount Everest, right from the base camp to the summit through the Bally Peak Outlook Foundation. So far, the foundation has collected two tons of waste with the help of environmental activist and mountaineer Dawa Steven Sherpa and his team of expert climbers.
It's a fitting initiative considering Bally's Alpine origins. Plus, the label has always had a connection with the environment and the outdoors with Olympics sponsorships, Swiss expeditions, and more.
"A year ago we made a pledge to protect the world’s mountains, launching Bally Peak Outlook with an inaugural clean-up on Mount Everest. Leveraging Bally’s Alpine heritage and deep connection to these extreme environments, I am proud to announce the establishment of the Bally Peak Outlook Foundation," says Bally CEO Nicolas Girotto.
He continues, "This commitment reinforces our extensive program of preservation expeditions, and aims to bring awareness to the impact of outdoor tourism and empowering local communities. This is a long-term mission and we are only just getting started."
Watch the video below for more on the Bally Peak Outlook Foundation: