Baz Luhrmann’s Short Film For The Erdem x H&M Collab Is A Florist’s Fever Dream
This year, the annual H&M collaboration fell to Erdem, the eponymous label of Canadian designer Erdem Moralioglu. Previously, we’ve shown you the full collection, which has a lot of floral prints and a very romantic overall look.
That’s why it made perfect sense to get Baz Luhrmann, the filmmaker behind The Great Gatsby, Romeo + Juliet, and Moulin Rouge! to direct a short film for the collection. The director’s oeuvre shows a unique brand of romantic, dream-like, and sometimes surrealist filmmaking that suits a collection like Erdem’s perfectly. See for yourself:
The Secret Life of Flowers is just over four minutes long, but everything about it is distinctly Luhrmann: the music, the cinematography, the colors, the setting, the romantic dialogue. And it’s also distinctly Erdem: There are more flowers than anyone would know what to do with in their lifetime. Almost every scene has flowers in it; some are huge sets of elaborate floral arrangements. The plot is hardly discernible, but the clothes look incredible—especially the military parka and the gray tweed suit.
The H&M x Erdem collection will be available on November 2, Thursday at H&M.