Fashion

Gucci Is Now the World's Hottest Brand, According to Lyst

Dethroning Off-White for the Q3 index.
IMAGE COURTESY OF GUCCI IMAGES BY DAN LECCA
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Lyst, a fashion-focused search engine, has just released its latest quarterly ranking of all things fashion. The index uses shopper behavior, Google search data, and social media mentions to find the hottest brands, products, and other insights.

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This time around, the index takes on the coronavirus pandemic. According to Lyst, "Despite gloomy predictions in recent months, and some commentators asking if people will ever dress up again, there are clear signals that consumers still love fashion—and not just sweatpants or hoodies."

"Shoppers are willing to spend on brands that spark excitement and joy, while categories associated with life B.C. such as bags and high heels are rising again, global uncertainty notwithstanding," the index continues.

The hottest brand of the quarter is Gucci, which had page views up by 52 percent. While a livestream of the label's Epilogue collection further proved its relevance in July as it exceeded 35 million views. Here's the full list of the world's hottest brands right now below.

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  1. Gucci
  2. Off-White
  3. Nike
  4. Prada
  5. Balenciaga
  6. Fendi
  7. Versace
  8. Saint Laurent
  9. Bottega Veneta
  10. Valentino
  11. Jacquemus
  12. Burberry
  13. Moncler
  14. Alexander McQueen
  15. Loewe
  16. Balmain
  17. Adidas
  18. Givenchy
  19. Fear of God
  20. Marine Serre

Lyst adds that, "While familiar names dominate the top of the hottest brands list, shoppers also sought smaller and newer established labels—particularly those with buoyant creative energy, and a purpose that resonates."

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This time last year, Off-White was the most popular fashion brand. Back then, both Off-White and Balenciaga dethroned 2018's most popular, Gucci, as the hottest brands.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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