Gucci Is Now the World's Hottest Brand, According to Lyst
Lyst, a fashion-focused search engine, has just released its latest quarterly ranking of all things fashion. The index uses shopper behavior, Google search data, and social media mentions to find the hottest brands, products, and other insights.
READ MORE ABOUT GUCCI
Here Are All the Gucci Pieces That BTS Wore in 'Dynamite'
You Can Now Cop Some Gucci on The Sims 4 Player Community
This time around, the index takes on the coronavirus pandemic. According to Lyst, "Despite gloomy predictions in recent months, and some commentators asking if people will ever dress up again, there are clear signals that consumers still love fashion—and not just sweatpants or hoodies."
"Shoppers are willing to spend on brands that spark excitement and joy, while categories associated with life B.C. such as bags and high heels are rising again, global uncertainty notwithstanding," the index continues.
The hottest brand of the quarter is Gucci, which had page views up by 52 percent. While a livestream of the label's Epilogue collection further proved its relevance in July as it exceeded 35 million views. Here's the full list of the world's hottest brands right now below.
- Gucci
- Off-White
- Nike
- Prada
- Balenciaga
- Fendi
- Versace
- Saint Laurent
- Bottega Veneta
- Valentino
- Jacquemus
- Burberry
- Moncler
- Alexander McQueen
- Loewe
- Balmain
- Adidas
- Givenchy
- Fear of God
- Marine Serre
Lyst adds that, "While familiar names dominate the top of the hottest brands list, shoppers also sought smaller and newer established labels—particularly those with buoyant creative energy, and a purpose that resonates."
READ MORE ABOUT GUCCI
Here Are All the Gucci Pieces That BTS Wore in 'Dynamite'
You Can Now Cop Some Gucci on The Sims 4 Player Community
This time last year, Off-White was the most popular fashion brand. Back then, both Off-White and Balenciaga dethroned 2018's most popular, Gucci, as the hottest brands.
