The Ultimate Luxury Logo? Your Own Initials.

Bottega Veneta's new monogrammed bags are one sharp way to make your mark.
IMAGE Bottega Veneta

Why spring for designer logos when your own name already carries plenty of clout? Italian leather titan Bottega Veneta has been saying this for years, so much so that it’s become its motto: “When Your Own Initials Are Enough.” If you haven’t tried out a monogram, Bottega’s doctor’s bag (in rough-and-tumble suede, kicked up with sporty stripes) is the perfect place to start. To get it personalized, swing by one of BV’s stores. (If you’re in New York, we recommend the massive new flagship on Madison Avenue.) A branded bag like this could be your new calling card. 

Here's a closer look at how the hand-painted process comes together.


This story originally appeared on Minor edits have been made by the editors.

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Adrienne Westenfeld
Assistant Editor
Adrienne Westenfeld is a writer and editor at Esquire, where she covers books and culture.
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