Fashion

You Can Now Explore Bulgari's Color Exhibition in Seoul Through an App

The Italian house creates a lifelike experience with virtual reality.
IMAGE BULGARI
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Going to a good old art exhibition is an experience that we all miss. Unfortunately, 2021 isn't turning out to be the year for things to fully get back on track. That doesn't mean, however, that we have to miss exhibitions completely.

There's Bulgari's latest Colors exhibition at Hangaram Design Museum in Seoul, for one. The exhibition, which has been running since July 20, 2021, explores "the powerful creative energy offered by the universe of colors through an engaging dialogue between jewelry masterpieces and contemporary art."

Cha Eun-woo attends the Bulgari Colors exhibition.
Photo by BULGARI.

To bring the exhibition online, Bulgari has created a lifelike experience with virtual reality. The immersive and interactive experience comes alive through an app that presents each user with representative works from the Bvlgari Heritage collection and from prestigious private collections dating from the 1930s to the present.

Photo by BULGARI.
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The exhibition also celebrates the artworks of Korean contemporary artists Kim Jongwon, Lee Sea-hyun, Yee Sookyung, Noh Sang-kyoon, Oh Soon-kyeong, Choi Jeonghwa, and Vakki.

Photo by BULGARI.

All you have to do is download the app, and the fun begins. The app allows you to create your own avatar—dressed in Bulgari's best jewelry, watches, and accessories, of course. From there, you can explore the full exhibition using state-of-the-art 3D technology.

Photo by BULGARI.
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While the exhibition ends in September, the app is live until the end of the year.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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