Bulgari Taps Filipino Creatives, Visionaries, and More For Its Latest Online Campaign

Mark Nicdao, Shaira Luna, Yeo Kaa... the list goes on.

Creatives—and the art industry as a whole—have a huge effect on culture. They influence everything from fashion and music, as well as shifting what people talk about down to what's trending right now. So, Bulgari was right to bring together a group of indomitable visionaries and industry leaders in the Philippines for its latest online campaign.

The #ZeroToRock campaign stars sought-after photographers Mark Nicdao and Shaira Luna, sculpture artist John Paul Duray, contemporary artist Yeo Kaa, advertising 'chairmom' Merlee Jayme, and entrepreneur Inigo Dulay as they represent Bulgari's B.Zero1 Rock Jewelry collection.

"These esteemed talents match B.Zero1’s empowering spirit with their own #ZeroToRock journey, or personal anecdotes of engraving their paths of success," Bulgari Philippines said in a statement. "The B.Zero1 collection is classically unconventional, a liberating expression of independence and strength, reflecting Bvlgari’s pioneering spirit combined with groundbreaking creativity."

Not only does #ZeroToRock bring together a talented group of people, it has also become a way to celebrate the power of bold visions and unique designs of success, with each creative sharing stories of triumphs—building off of another Bulgari campaign: #DoYOUBeYOU.

Take a look below.

Mark Nicdao


Shaira Luna

Merlee Jayme

Inigo Dulay

watch now

JP Duray

Yeo Kaa

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About The Author
Paolo Chua
Associate Style Editor
Paolo Chua is the Associate Style Editor at Esquire Philippines, where he writes about fashion and grooming. Before joining Esquire Philippines, he was a writer at Town & Country Philippines.
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