Fashion

Columbia's Cold-Weather Jackets Have Just Been Given a New Tech Update

The sportswear company's latest tech innovation is the "next evolution in thermal-reflective warmth."
IMAGE COLUMBIA
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The cold months are coming. Not to the Philippines but, you know, they are in other parts of the world. We know what you're thinking. Why are we telling you then? Well, with travel opening up, you never know where you could find yourself by December. So, it doesn't hurt to know about Columbia's latest tech: Omni-Heat Infinity.

The sportswear company's latest tech innovation is the "next evolution in thermal-reflective warmth." If Omni-Heat sounds familiar to you, that's because it's Columbia's award-winning insulation platform. The new Omni-Heat infinity, on the other hand, is inspired by reflective tech used by NASA and is characterized by its striking gold metallic lining.

Photo by COLUMBIA.

The same gold metallic dots actually reflect and retain natural body heat while delivering warmth without weighing you down and compromising breathability. It looks pretty cool, too, we're not gonna lie.

The new tech will be available in several Columbia jackets, boots, and accessories. More than 80, to be exact. The Omni-Heat Infinity is available to buy in the Philippines online and in-stores: Columbia SM Mall of Asia, Columbia Trinoma Mall, Columbia SM Baguio, Recreational Outdoor eXchange at Bonifacio High Street Taguig, and other Columbia Sportswear Stores Nationwide.

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Photo by COLUMBIA.

"Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we're looking forward to showcasing this revolutionary innovation in what will be Columbia's largest campaign in our 83-year history," said Joe Boyle, president of the Columbia Brand. "The campaign injects Columbia's signature light-hearted style but makes it clear that there is a new gold standard in warmth."

Watch the video below.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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