Fashion is doing its part amid the coronavirus outbreak. Many clothing companies have switched from haute couture to medical equipment, while several houses have donated millions to fight the virus.
Italian company The Zegna Group has pledged a donation of €3 million (P165 million) to the Civil Protection in Italy. The fund will support health workers and frontliners such as nurses, doctors, scientists, and volunteers. The group has also worked to convert production facilities to manufacture medical masks which have been in great demand.
"At Zegna, we believe our actions today will shape our tomorrow. The pandemic we are all facing is a call for people around the world to take action. Each of us must do our part, in every way possible, to stop this global emergency," says Gildo Zegna, CEO of Ermenegildo Zegna.
The Zegna Group already donated ¥5 million (P36 million) to support Chinese communities and hospitals at the start of the outbreak.
Italy, which has been one of the hardest hit by the virus, was the pandemic's new epicenter before it was taken over by Spain. New coronavirus cases in the country have fallen to a 25-day low.
