You Can Now Keep Your Sacred White Sneakers Clean With Eco-Friendly Air

IMAGE Instagram/ dfns.official

There are never enough ways to keep sneakers, whether the superior black variety or the tempestuous white kind, crispy clean. We’ve tried mummification, (gentle!) hand washing, writing with a magic pen, and wiping. Now there is this: Innovative young company DFNS has figured out a better way to clean, launder, and protect your stuff, sneakers included, with air.

Air—checks notes—is the invisible stuff that floats around you, so how do you will it to do your bidding? Forgoing the harmful solvents in aerosols, the Netherlands-based outfit uses the power of compressed air. This focus on clean air makes its products friends of Mother Earth, which, as we all learned in 2020, is a very important thing.

Its Footwear Protector is hailed as eco-friendly, as it is water-based, biodegradable, non-toxic, and solvent-free. To protect your precious kicks, the liquid repellant “lowers the surface energy—so water rolls right off…” The breathable shield will let you, according to DFNS, “play 90 minutes in a downpour” or, really, just survive your everyday clumsiness.  

A few more things to remember: According to DFNS, one bottle of its Footwear Protector is good for nine pairs of sneakers, and the unscented and invisible armor will last for at least a month, depending on how often you use your shoes. This also works on various materials, including canvas, rubber, and leather and even tricky flyknit, suede, and nubuck.

As well, though it touts its products as different from aerosols, DFNS admits to using “a negligible amount of the least harmful solvents” to make the spray effective. Still, the company continues to find ways to make its products, which include clothes and denim sprays and sneaker wipes, even more planet-friendly.


Let this year be the new age of forever white sneakers and mindful green living.

Bratpack, ResToeRun, The Travel Club, and ROX


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Clifford Olanday
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