Fashion

Dior’s Workshops Are Now Making Masks and Hand Sanitizers for COVID-19 Frontliners

The French fashion house shifts its operations in Redon and Saint-Jean-De-Braye to the creation of medical gear.
IMAGE DIOR
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Yesterday, on its Instagram account, Dior shared a series of images of its workshop in Redon, France, but instead of delicate girl’s dresses or twee baby onesies, the photos revealed skilled workers making face masks.

Dior reopens its Baby Dior workshop in Redon for the creation of face masks.

Photo by DIOR.

Photo by DIOR.
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As part of the global effort to curb the spread of the COVID-19 pandemic, the Paris fashion house has reopened its Baby Dior ateliers, which, according to its statement, “...have begun the continuous production of new masks on a volunteer basis.” Images from the workshop floor reveal nimble hands securing the seams of masks with a sewing machine, as well as several white masks, each sealed in a plastic pack, ready to be sent to doctors and nurses.

The house also takes time to recognize “our wonderful petites mains” or the workshop volunteers. “We proudly salute this gesture which once again shows the generosity of our ateliers and laboratories, more committed than ever to ensuring your protection. Take care of yourself, we are by your side,” it said.

The masks made by volunteer workers are intended for frontliners in France.

Photo by DIOR.

Photo by DIOR.
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Earlier, Dior shared on Instagram that its production site in Saint-Jean-De-Braye has been tasked “to produce large quantities of hydroalcoholic gel for free delivery to the French health authorities…,” adding that the first batch of gel sanitizers have been delivered to Paris’ public hospital network.

Dior's production site in Saint-Jean-De-Braye is also producing hydroalcoholic gel or hand sanitizers.

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A post shared by Dior Official (@dior) on

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A post shared by Dior Official (@dior) on

Much like the rest of the fashion industry, Dior answers the call to fight the COVID-19 pandemic by pivoting its expertise to the creation of protective medical equipment. The fashion house also mentions pausing the creation of dreams in favor of what is needed right now, promising to return to creative endeavors later on.

While fans will miss the Oblique suits or Rimowa crossbody bags, Dior knows that everyone must “stand united in this fight against COVID-19,” and do what they can to ensure humanity survives this crisis.

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