Fashion

Nike's 2 New Designer Collaborations Take Football Gear to High Fashion

Kim Jones and Virgil Abloh put their spin on the sport.
IMAGE Nike
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Keen as always to team up with the best and brightest in the upper tiers of fashion, Nike has just announced collaborations with two designers: Kim Jones, currently the Creative Director of Dior Homme and previously Artistic Director of Louis Vuitton; and Virgil Abloh, founder and director of Off-White, and now Jones' successor at LV. The Swoosh has enlisted them for two different collections of football gear.

Abloh's collection drew from memories of football from his youth—playing hip-hop tracks on the way to high school football games—told through his propensity to blur the lines of different cultures (in this case, streetwear and football culture). The collection is big and bold and full of visual cues that reference the sport, emblazoned on football jerseys, hoodies, T-shirts, and coats. He's entitled it "Football, Mon Amour." It also includes an exclusive sneaker: the Zoom Fly Mercurial Flyknit.

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Jones, in contrast, uses football to explore fashion’s cerebral side. He’s taken the sport’s traditional garments—he short, jersey and pre-match jacket—and reworked them in new cuts that change how the proportions of the body appear. The resulting pieces (which, by the way, were all handcrafted in Italy) are inspired by London punk culture in the 70s and 80s. The collection is entitled “Football Reimagined, and it stretches the imagination of what it means to wear a football uniform.

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The Nike x Kim Jones “Football Reimagined” collection launches on June 7, and the Nike x Off-White “Football, Mon Amour” collection drops the week after on June 14. Both collections will be available at NikeLab Dover Street Market Singapore.

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