Fashion

Gucci's Collab With Doraemon Is a Childhood Dream Come True

See the collaboration's full lookbook here.
IMAGE GUCCI
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We usually know what to expect from Gucci's Lunar New Year collections: a warm palette, zodiac animals, and a whole lot of monogram. But, Gucci's been stepping it up as of late, starting with last year's Disney x Gucci collab. And, this year, it has gone a bit further to celebrate the Lunar New Year with the Japanese manga character of your childhood: Doraemon.

Gucci creative director Alessandro Michele has brought the lovable robotic cat to life in clothing, shoes, and accessories. You can essentially have Doraemon with you everywhere you go. Plus, Doraemon fans will also be happy to know that the collab coincides with the manga's 50th anniversary.

From having breakfast to playing video games with friends or partying in the garden, the Angelo Pennetta-photographed campaign shows Doraemon as a companion in many ways. Check out the full lookbook from the Doraemon x Gucci collection below.

Photo by GUCCI.
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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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