Ermenegildo Zegna's New Campaign Is Challenging What It Means to Be a Man
With its new campaign, The New Zegna Patch, Italian fashion house Ermenegildo Zegna asks what exactly makes a man. And it's a conversation worth having in today's world.
Masculinity, as the label says, is a state of mind and not a set of given rules: "One thing does not make a man, men have been learning that love is
Zegna offers the two stars of the campaign as answers: Mahershala Ali and Nicholas Tse. Both actors are multifaceted when it comes to their craft, as well as how they embody masculinity.
The campaign asserts love, failure, fight, risk, dreaming, playfulness, movement, and freedom as qualities that make a man today. But it's not at all restricted to just that, as men today are complex and constantly evolving.
Take a look at the campaign and watch the video below.