Future Serves Looks in Rhude's First Campaign
For its first brand campaign, streetwear-slash-luxury brand Rhude tapped Future as its star. The rapper can be seen wearing pieces from the Los Angeles-based label's spring 2021 and fall 2021 collections, including a buttery leather jacket, a two-tone hooded jacket, and a bandana-printed bag.
Manila-born Rhude founder and creative director Rhuigi Villaseñor says that as a maverick in both fashion and music, Future is able to marry high fashion and street. The two previously worked together for the rapper's album merch back in 2019.
"We shot the campaign months ago," Villaseñor told WWD. "Future turned down being the face of massive heritage brands, but with us, it worked so organically. He's a supporter of the brand and he and I have a personal relationship."
Take a look at the campaign below.