Fashion

Future Serves Looks in Rhude's First Campaign

The rapper wears pieces from the spring 2021 and fall 2021 collections.
IMAGE COURTESY
Comments

For its first brand campaign, streetwear-slash-luxury brand Rhude tapped Future as its star. The rapper can be seen wearing pieces from the Los Angeles-based label's spring 2021 and fall 2021 collections, including a buttery leather jacket, a two-tone hooded jacket, and a bandana-printed bag.

Manila-born Rhude founder and creative director Rhuigi Villaseñor says that as a maverick in both fashion and music, Future is able to marry high fashion and street. The two previously worked together for the rapper's album merch back in 2019.

"We shot the campaign months ago," Villaseñor told WWD. "Future turned down being the face of massive heritage brands, but with us, it worked so organically. He's a supporter of the brand and he and I have a personal relationship."

Take a look at the campaign below.

Photo by COURTESY.

SHOP RHUDE

Photo by COURTESY.
ADVERTISEMENT - CONTINUE READING BELOW

SHOP RHUDE

Photo by COURTESY.

SHOP RHUDE

CONTINUE READING BELOW
Recommended Videos
Comments
View More Articles About:
More Videos You Can Watch
About The Author
Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
View Other Articles From Paolo
Latest Feed
Load More Articles
Connect With Us