Gap's Holiday Collection Has All the Festive All-American Essentials You Could Ever Need
For the holidays, Gap has launched a campaign more different than its usual. Instead of going the traditional theatrical route, the brand is going more emotional. "We wanted to create something special and unique that tugs at the heartstrings,” says Gap senior vice president and chief marketing officer Alegra O’Hare.
Gap hopes to add something special to the holidays by celebrating how much you really know the person you're gifting, and the thoughtfulness behind it. Take a look at the campaign below.