Fashion

You Can Now 'Try On' Gucci's Signature Ace Sneakers With an App

The fashion house introduced a new augmented reality offering that works remarkably well.
IMAGE CHRISTIAN VIERIG/GETTY IMAGES
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There's no question the Internet has completely transformed the way we shop. But now, technology is taking things a step further and changing not only how we buy things but how we try them on. Welcome to the future. 

In fairness, when I talk about trying things on, what I really mean is "trying things on" through a new augmented reality app offering from Gucci that lets you preview how a pair of the fashion house's signature Ace sneakers would look on your own feet. But even though you're not actually conjuring a physical object out of a series of ones and zeroes, it's still pretty damn cool. 

The new app feature lets you see how Gucci’s Ace sneakers would look from a variety of angles.
Photo by COURTESY.
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Here's how it works: First, you download the Gucci app. (Rabid fans of the brand can skip this step; yeah, I know you already have it.) Second, you open it up and click on the Ace Sneakers button. Then it's just a matter of pointing your phone at your feet, now swaddled in AR Aces. Developed by Belarus-based company Wannaby, the tech is pretty impressive. You can move around, look at different angles, and switch between different Ace styles. 

When you've landed on a favorite, you can take and save a photo, plus click through directly to the Gucci site, where your chosen kicks will be cued up and ready for purchase. (A couple notes: The feature is only available on iOS right now, and while it works with your shoes on, going with just socks gives a better idea of what the scale of the sneakers would be in real life.) 

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There's one obvious and enormous upside to this: You can now, from the comfort of your home, office, or wherever, see how an investment-level pair of shoes will look with any number of outfits. It's genuinely handy! But there is a downside: an inevitable wave of what I have just now deemed Ace-Fakers. So, play around to your heart's content. Get some new shoes. Enjoy! But when you suddenly see a bunch of dudes you went to high school with rocking "new Gucci sneakers" on Instagram, be wary. It might just be the app.

This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

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